How to Build Your Personal Brand

In an ever-changing world, we are constantly introduced to ideas and concepts that seemed inconceivable in the past. They make their way into our lives due to their relevance. One such idea is that of Personal Branding - an interesting concept that is truly catching on in our world

Personal branding is an art through which people remember you. It centres around you as an individual and helps in establishing and promoting what you stand for. It’s more than any form of branding be it in the form of a trademark or any attractive logo. It acts as a way in which you present yourself online and offline to potential clients and customers.

Your brand image helps you to build your business through a unique combination of skills and experience which helps in identifying your personality. Thus effective personal branding helps in differentiating you from others in your field.

How to Establish Your Personal Brand 

Creating your personal brand vision. Businesses create vision and mission statements. Similarly, your personal brand begins much the same way by creating a personal vision.

Defining your target audience. Having knowledge about your audience and understanding the market you wish to target is of utmost importance. This will help you to reach out to your potential audience. Also looking to build a community of people – employers, peers, influencers etc. who could be assets to you in different ways.

Personal Branding is not about selling, but making yourselves available to others through various social media platforms like Facebook, Twitter, LinkedIn and Instagram. Also ensuring that you keep up a positive and professional appearance in keeping up with the brand in any social media platform.

Building upon you online and offline contacts so that you are able to expand your entire network. This could be the relationship with your professional contacts or managing a website of your own.

Building your brand through outreach by creating content which is appealing to your target audience while establishing authority.

Getting the required press coverage which would have a number of tools that makes it easier to build connections with journalists, bloggers and moderators. 

For continued learning, it is necessary to stay connected to the mentor network to learn how they use strategies to define their own success thereby looking to build a personal brand.

How to monitor your brand. what you want the personal brand to be and you’re working to grow it you’ll need to check the growth and the perception. It’s important to see how your target audience associates you with your industry and how they feel about you in general.

Be true to yourself and be original and unique so that you are able to differentiate your self from the competitors.

Do We See It Around Us? 

A lot of examples could be quoted of a successful personal branding which could be used as a blueprint for creating your own personal brand. One such example is of Mark Cuban who is the owner of Dallas Mavericks. He is a serial entrepreneur, a billionaire and a star of the hit reality television series Shark Tank. Cuban has built many businesses, but his personal brand often overshadows them. He is known for his outspoken opinions and his passion for everything he does.

Benefits of Personal Branding 

Personal branding comes with many benefits which could be listed as follows:

1. Personal branding helps you to put a face behind your business brand. This helps you in establishing an inter-connection between your business brand and your personal brand. 

2. It helps you in defining your online persona while taking control of the narratives. Through personal branding, you can make important decisions about what you share and how you are perceived by others.

3. Personal branding increases your visibility thereby increasing your access to an online audience. People can find you via a simple google search. They can also interact with you via various marketing channels. This also helps in flourishing your online relationship with them.

4. It also helps you in leveraging your network and improving your partnerships. As you grow your online brand, you start developing a network of people in your industry from potential customers and existing customers. This network can become a huge success when it comes to growing your business and scaling your business in a new direction. 

5. Personal branding also helps you to improve your credibility. Through your personal brand, you will be able to educate people who are interested in knowing more about your work and what you do.

How Is It Different from Other Brands?

Building a personal brand implies creating a brand using your own personal name. This would place you as an expert or an authority in a particular field. There are many ways you can set up a personal brand by yourself. The easiest way to do this is by using social media as a platform for building your personal brand. It would create a stronger personal emotional bonding between your personal brand and your followers. 

Building a business brand, on the other hand, is to create a brand that would represent a particular business so that the market can recognize him easily. Usually, a business brand takes a lot more time and effort to build trust from the market in comparison to the personal brand since there are already many business brands competing for attention and trust in the market. 

In conclusion, the concept of Personal Branding effectively sums up the need of the hour for existing businesses and entrepreneurs. In a competitive market, it is important to carve out a niche for oneself which focuses on one's individuality and uniqueness which would enable you to be visible and gain the necessary trust of your consumers and audiences. 

- Meghna Joshi


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