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In this Information Age, the world is moving faster than ever. And in the mayhem of apps, viral videos, trending topics, algorithm updates, memes, and so on… it is easy to forget the one thing that stays constant through all of it – the brand!
Thus, it becomes imperative to ensure that your
online branding is happening the right way, so that you are able to stand out and get the
competitive edge necessary to gain the market share. Here are 7 ways which you can employ to market your brand effectively in this dynamic business environment -
1. Use of Social Media
Social Media is one powerful medium where you can start
telling your brand story to your target audience. Instagram, Twitter & Facebook are prominent social mediums for strengthening your online presence (no surprise here).
The strategy should be first to grow the brand organically and then, after thorough analysis, go ahead with a carefully planned paid form of advertisements.
The strategy should be first to grow the brand organically and then, after thorough analysis, go ahead with a carefully planned paid form of advertisements.
2. Video Marketing
One of the most growing marketing media in the space of B2B
marketing, an average of 510 marketing videos are being created by organizations
in the form of webinars, video tutorials & campaigns yearly. While different
kinds of video marketing can be undertaken- webinars, tutorial, and demo videos should be
preferred.
3. Official Website
It is a must thing that needs to be done right from the
start. Not only does it gives your brand a unique identity in the online space,
but it also gives you an official address where everything about your brand can
be searched about. The website should be backed by a strong host and domain
name for search engine algorithms to pick your online address effectively.
4. Search Engine Optimization
Just creating a website will not translate to any productive
gains; using the right keywords to let
Google algorithms know about your website and domain is critical for your
success and brand identity. Keywords planning lies at the heart of SEOs and to
have suitable keywords, free tools like Ubersuggest can be used.
5. Use of Influencers
Since the past few years, influential marketing has become a
very popular means of communicating your brand offerings to the target
audience. People these days resonate with famous personalities, and their
existing trust factor and popularity can be leveraged to convey favorable brand
narratives.
One of the unique features of this type of marketing is that it makes people emotionally connected to the brand, which leads to longer-lasting customer relationships and stronger brand loyalty.
One of the unique features of this type of marketing is that it makes people emotionally connected to the brand, which leads to longer-lasting customer relationships and stronger brand loyalty.
6. E-mail Marketing
Sending personalized
e-mails to your target audience is a cost-effective way to convert new or
pre-qualified leads. Besides, it is essential that you have a regular
connection with your users, and they get a customized message on any new
offer/service being put out by you.
For doing that, you need to have separate
e-mail marketing services that make sure your constant mode of communication is
secured, and the relationship is maintained. Mailchimp is the leading software
that is used for bulk mailing process.
7. Linkedin Marketing
Though it may sound strictly professional, you need to tap
the audience who are active on the LinkedIn platform. Building a community that
includes people at corporate positions can boost your market reach potentially.
To smoothen the marketing process here, LinkedIn has a separate service called LinkedIn Sales navigator, so that you can plan your whole marketing timeline.
Written By - Harshit Sharma
Edited By - Garima Singh
To smoothen the marketing process here, LinkedIn has a separate service called LinkedIn Sales navigator, so that you can plan your whole marketing timeline.
Written By - Harshit Sharma
Edited By - Garima Singh
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