"Just ‘Do It’ and Go for It"

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1. Tell us about your background and journey.

Hi, my name is Amisha Sharma. I am 18 years old and I am currently doing my bachelors in journalism and mass communication from Delhi University. Apart from that I am also a content creator and a blogger on Instagram.

Talking about my journey, it’s been almost 3 years now since I am into blogging and content creation but to be honest I started giving it my full attention only when I joined college. But I still say that it’s been an incredible journey so far and I quite enjoy doing it.

2. When did you first decide that you wanted to create content and how did you start?

Just like every other girl, I loved fashion ever since I was a kid I used to dress up, make saree out of my mom’s dupatta and random jewellery pieces out of anything, you know when you are a kid you don’t really think about what you are doing because you are just so busy with doing that stuff so that’s pretty much what I did but it was not until 2017 when I realised that I could actually make a career out of it.

Back in 2017, I went to the UK to visit my sister and I have actually read it and even seen it in a lot of movies that trip really have this power to change your way of thinking in life or helps you to bring out new ideas in your mind. And that’s actually really true! So back in 2017 my sister actually motivated me to take up blogging and Instagram as a business and make a career out of it.

I somehow realised that I may do it and why not give it a try. So, what I did was I went back to India, I created my blogging page on Instagram and I started posting pictures wearing the dresses and the accessories or jewellery pieces that I already had and people actually started really appreciate it and so that’s how it all started.

3. Is blogging and content creation a financially sustainable career?

I think it’s similar to having your own business or initiating a startup, you see you can only survive and earn a profit if you bring innovation and creativity to your product or into your business for that matter.

Similarly, this is a financially stable career but only if you are constantly creating content that is unique, innovative and creative. Initially, it might be hard but you have to keep going.

4. Who is your favourite creator and why?

I really love Daria foldes she is all about outfit inspiration and fashionflux, Masoom, Minawala are a few other creators that I really like.

5. How and where do you find inspiration to churn out content?

I personally lookup to Pinterest that has some really cool ideas and also Instagram itself so you can get inspired from it to create something of your own. Like I saw a few videos of ‘Disney Princesses’ modern outfits’ and after getting inspired from that I created the ‘If Disney Princesses were based in India’ series and people actually really loved it. And sometimes the things around you also gives you a lot of inspiration.

6. What does your typical day look like?

First of all, to be honest, I don’t shoot every day but when I do it starts with planning it beforehand. So I have a diary in which I plan everything out like what video should I make next or what kind of picture should I click next. So I wake up, look up in it and decide that okay I’ll make this video today and then there goes a selection of the outfits, getting ready and preparing the location.

And then sometimes it takes 1 hour or sometimes it takes 2 hours to make a video if it’s simply a picture then, of course, it takes way less than that and then you have to edit it in various apps for it to ultimately go up on Instagram and that’s how it goes.

7. Which is your favourite book and why?

Hands down my favourite book is ‘The Secret’ I love that book because I think it’s quite magical and honestly reading that book, makes me happy so that’s why.

8. What piece of advice would you like to give to future and aspiring creators?

There’s just one piece of advice for everyone wanting to become a creator that’s just ‘DO IT’ and go for it. There are of course tons of people, trust me tons of people are there on Instagram trying to fit in the social media world but only ‘BE YOURSELF’ because people like it when they can relate to somebody. And all the best <3

Interview by - Himanshi