Consistency Is the Key on Social Media - Sachin Saini

                            

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1. Tell us about your background and journey ?


I am from a small town Alwar city Rajasthan. From childhood my life is full of flaws, and I am very less talkative , I always live in my own world.

I love creating something unique something different that others are not creating or maybe it's creating by a less of people. I never think that people will like or not because I create for 
myself . 

As a teenager I was always worried about my carrier, I love photography and art from childhood and my father is also a photographer so I get into it too early. At the age of 18 I decided that I`ll became a artist and I choose photography as my carrier. And I am now a fashion photographer by profession or wildlife and conceptual photographer by hobby.

And I love uploading my work on social media and getting review from my followers.


2. What led you to start your page on Instagram and what is about ?

So first of all I have 2 accounts on instagram one where I am an influencer I upload lifestyle, fashion, and photography based content, and on other I upload nature or wildlife images just because I like it.

When I my made my first instagram account it's the second one where I upload my wildlife and nature images , people start appreciating my work and I keep on uploading. And then I made the other account just for uploading my personal stuff about my life and eventually I start uploading self portraits and again I get so many positive review so I stick to it or keep creating .


3. How would you distinguish the term of blogger from an influencer?

An influencer is someone with an online platform who has a following and therefore a large impact on an audience's buying decisions .

A blogger is someone with a website where they host a blog and publish their own original valuable content.

So, actually being an influencer is a responsibility because you have a huge impact on what your audience will buy.


4 Is it financially sustainable to be an influencer today ?

As I can see influencer is a job today, and soon it`ll be a carrier option. Over the last few years,

India has witnessed an exponential growth in internet usage . After china India is the biggest online market in the world. So It`s a big opportunity for Indian influencers

But in starting this as a startup that means there will not any cashinflow so you have to keep u uploading good content as investment


5. What do you think influences consumer behavior ?

There are many factors that influences consumer behavior. But I focus on social factor the most because humans are social beings and they live around many people who influence their buying behavior. 

Humans try to imitate other humans and also wish to be socially accepted in the society.

Hence their buying behavior is influenced by other people around them.


6. What is your idea of success as your mantra in life?

For me always being happy is my meaning of success. Yes money can give you a better lifestyle better facilities but can't buy you happiness.

So choose your profession wisely in which you'll be happy or at the same time you can earn money from that.

Everyone have their own terms mantra of success. But beyond everything we have to keep in mind one thing nothing lasts forever .


7. How can someone be a successful social media influencer?

If you want to be a successful social media influencer so first choose your niche , start creating content, optimize your social media profiles. Read all the reviews you get from your audience work on that. 

And consistency is the key on social media. Engage with your audience as much as possible. Work on your bio let's brands know that you`re open for collaborations. These all are my tried and tested tips.


8. Which is your favorite book and why?

My favorite book is “Attitude is everything” by JEFF KELLER. This books really plays a huge role in my life. It teach me that how to be positive in your worst situations. You have to belief in yourself. 

This book is a success manual that gives readers a step by step plan for taking control of their lives and unleashing their incredible potential.


Interviewed by - Vayun Sahni

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