How Do Colors Affect Our Life

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Colors are powerful tools for communication, signal actions, changing mood, influencing behaviors, and actions. Colors affect psychologically, which leads to changes in emotions and behaviors. Did you ever notice, why people become more aggressive when exposed to red? Why white seem to calm people? Why blue boost productivity?

Eventually, colors bear some attributes which stimulate different emotions when exposed to a person. This emotional stimulus governs the way of your behavior and actions.

What is the psychology behind the colors?

Colors in the red zone area of the color spectrum is known as warm colors. They include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue area of the spectrum is known as cool colors. They include blue, purple, and green. These colors are often referred to as calm, but can also call to mind feelings of sadness or indifference.

What significance each color holds?

Let’s understand, how do people respond to different colors? How colors could affect emotion & action?

1.   Black

According to color psychology, black represents grief, sophistication, expensive, fear, and death. A color also conveys attitudes, status or social approval such as black represents unhappiness, power, and boldness.

2.   White
White represents happiness, sincerity, purity, cleanliness, peacefulness, innocence, and emptiness.

3.   Red

Red represents lust, power, excitement, love, speed, anger, passion, and power.

4.   Blue

Blue represents masculine, competence, high quality, corporate, reliability, productivity, sadness, calmness, and stability.

5.   Green

Green represents good taste, envy, eco-friendly, health, safety, nature, and luck.

6.   Yellow

Yellow represents competence, happiness, warmth, brightness, energy, and attention.

7.   Purple/Violet

Purple/Violet represents sophistication, authority, power, wealth, royalty, mystery, and imagination.

8.   Brown

Brown represents ruggedness, strength, security, isolation, and nature.

9.   Orange

Orange represents warmth, excitement, enthusiasm, energy, attention, and 

happiness.

10. Pink

Pink represents romance, kindness, nurturing, and calmness.

You would have noticed how different color represents different genres of feelings and socio-activities which can be observed in day-to-day life.
But Where? How?

Let’s take some day-to-day examples and understand, how colors affect your life!

How do colors affect our emotions?

When you see a red color sign or board, your mind would recognize it as danger (without even reading, right?). When you visit a temple, did you feel calm and energized? It is due to white color surroundings in temples which makes you feel calm. A candle flame placed near you in winter seems to produce warmth not because you feel by placing a hand on top of it but because of its yellowish-orange color which represents warmth (you may not have noticed this phenomenon yet it occurs psychologically).

These examples conclude that colors are the key to human expression and behavior. A to-be-known fact is that colors are plays a significant role in the lives of other creatures too. With color and movement analysis, they tend to know about the situation and their actions that to be taken.

Written by - Shubh Jani

Edited by - Chhavi Gupta