We Always Put Ourselves in the Shoes of Our Clients

Oriandcalli started in 2017 with the purpose of making things available to everyone, especially for calligraphy lovers.

1. Tell us more about your company and your journey.

Hi there!!! Oriandcalli started in 2017 with the purpose of making things available to everyone, especially for calligraphy lovers. Many people can’t afford calligraphy material which is costly and not available in India.

That’s how we came up with the idea to make available these things to everyone through an online website. Now its been 3 years and we are now with a family of 7000+ customer.

2. How did you come up with this idea and go about executing it?

We found that the material available for the calligraphy products especially metallic ink and nib are very limited in India and for that matter its rarely available on any shop or online store.

Many people and my students ask me about better supplies for calligraphy and ink and tools. One day I and my wife thought on this part. We realized that we can produce the inks and sell them at affordable price along with other material required to students. Now we have almost every product which is available out there related to painting and calligraphy.

3. What has been your biggest challenge that you faced and how did you overcome that?

The challenge for us was quality and quantity. In the initial stage, we make some samples and we send them to the various artist to check/test the materials. When we got the feedback we start to work on them accordingly.

And day by day we learn so much about our mistakes and we overcome them. now we have many fine products and the student is enjoying them using.

4. What do you think are the most important qualities of a successful entrepreneur?

I guess it’s patience and hard work. Everyone wants to be like someone but they forget that the person or company they admire the most follows the basic rule of life and work according to it. Without hard work and patience, nothing will come to you. And plus you need to be updated at every step in business.

5. What are some of the most important factors for running a successful business?

Like I said you need to be updated on every step of your life. Keep your mind and eyes open for suggestion from your clients because you are making something for them. We always put ourself in the shoe of our client. To better understand them and work on it.

6. What are your tips for the first time and aspiring entrepreneurs?

Keep working on the things which you won't think is useful for others. Don’t get disappointed with the failure.

7. How can one overcome a hurdle of lack of funds when starting up?

Well, money is not everything sometimes its people who invest in you. So when you feel you have lack of fund then start saving as much as you can before processing anything in future.