In the world of social media, you need to constantly stay on top of things, ideate, research and present campaigns and concepts all day long. However, this is a part of success and hence, awareness, research and a positive mindset, helped the most.
1. Tell us more about your company and your journey.
Social Media Dissect is like my infant currently. It is an online platform where we dissect and review everything ranging from digital content, offline content, TV commercials to print ads, guerilla marketing and beyond.
My goal, as the founder of Social Media Dissect, is to educate consumers on what makes campaigns great, how different aspects of social media work and the nitty-gritty of the industry.
We, as a company, seek to empower our community by helping them put their best foot forward with our consultation services and reviews.
My journey, like any others, has been of several ups and downs. Through more than 8 years of experiences, I’ve learnt several aspects of marketing and social media that I love to share with my audience and hence, the existence of my Dissect community helps me reach my aim to inspire people through my opinion on content and marketing.
2. How did you come up with this idea and go about executing it?
I was always very particular about my work and believed I could do more than what my job offered. I came up with the idea as I wanted to be independent and run my own agency. While the thought wasn’t always at the back of my mind, I saw how no one actually reviewed content on Instagram.
My journey, like any others, has been of several ups and downs. Through more than 8 years of experiences, I’ve learnt several aspects of marketing and social media that I love to share with my audience and hence, the existence of my Dissect community helps me reach my aim to inspire people through my opinion on content and marketing.
2. How did you come up with this idea and go about executing it?
I was always very particular about my work and believed I could do more than what my job offered. I came up with the idea as I wanted to be independent and run my own agency. While the thought wasn’t always at the back of my mind, I saw how no one actually reviewed content on Instagram.
I always had this ability to stay in trend and loved my job as a social media marketer for clients in an agency. Hence, Social Media Dissect just started out as a page to bring the marketing community together to make sure they do not miss out on what is important to them, to talk about plagiarism and to voice their opinions on trends and campaigns.
So, with the thought and aim to bring more clarity to people by presenting my learning in an easily accessible format, I started the business. Initially, I hired one person to help me out and scaled it from there.
3. What has been your biggest challenge that you faced and how did you overcome that?
My biggest challenge that I faced was to keep up with the constantly fluctuating trends and algorithms.
3. What has been your biggest challenge that you faced and how did you overcome that?
My biggest challenge that I faced was to keep up with the constantly fluctuating trends and algorithms.
In the world of social media, you need to constantly stay on top of things, ideate, research and present campaigns and concepts all day long. However, this is a part of success and hence, awareness, research and a positive mindset, helped the most.
Apart from that, monetising the page was difficult as growing an Instagram page that people could rely on and also consider seriously, takes a lot of time and effort. So, I think my belief in myself and my work helped me present unfiltered opinions/content for the world to see! Hard work, perseverance and consistency surely helped!
4. What do you think are the most important qualities of a successful entrepreneur?
In the service industry, your team is your stock. A successful entrepreneur is one who genuinely considers their team’s interests and believes in team-work. An entrepreneur who understands their employees treats them well and considers their opinion can see their business grow sustainably well.
4. What do you think are the most important qualities of a successful entrepreneur?
In the service industry, your team is your stock. A successful entrepreneur is one who genuinely considers their team’s interests and believes in team-work. An entrepreneur who understands their employees treats them well and considers their opinion can see their business grow sustainably well.
A successful entrepreneur should also be far-sighted, should be able to deal with difficulties, think calmly and also be prepared for several ups and downs.
5. What are some of the most important factors for running a successful business?
With the trend changing constantly, I feel to run a successful business, one needs to be innovative, consistent, updated and surely have an overall digital presence. Especially during the covid-19 period, companies are striving to have an online presence which is surely helping them sustain and grow.
It’s all about changing with the times!
6. What are your tips for the first time and aspiring entrepreneurs?
The journey is full of obstacles, challenges and rewards. So, always be prepared for hurdles as this mindset makes the process of dealing with obstacles better. As an entrepreneur, I've always believed in setting priorities well in advance so that you always have a goal to reach.
5. What are some of the most important factors for running a successful business?
With the trend changing constantly, I feel to run a successful business, one needs to be innovative, consistent, updated and surely have an overall digital presence. Especially during the covid-19 period, companies are striving to have an online presence which is surely helping them sustain and grow.
It’s all about changing with the times!
6. What are your tips for the first time and aspiring entrepreneurs?
The journey is full of obstacles, challenges and rewards. So, always be prepared for hurdles as this mindset makes the process of dealing with obstacles better. As an entrepreneur, I've always believed in setting priorities well in advance so that you always have a goal to reach.
There will be days when things won’t work according to your expectations, that is when you actually need to be true to your values and overcome the challenge with grace and confidence.
7. How can one overcome a hurdle of lack of funds when starting up?
I feel one should always think about ways of creative income from other streams by investing in different verticals and diversifying into different fields/platforms to sustain your business.
7. How can one overcome a hurdle of lack of funds when starting up?
I feel one should always think about ways of creative income from other streams by investing in different verticals and diversifying into different fields/platforms to sustain your business.
Most importantly, the saying ‘Save more, spend less’ usually should be considered if you are starting up. One should save more in order to invest for greater returns. We can be cost-effective by analysing the importance of the expenses we usually need to make and reduce on the unrequired ones.
- Aleena Gandhi (Founder & CEO - Social Media Dissect)
Aleena Gandhi is the Founder and CEO of Social Media Dissect, a content reviewing platform. She is an author, TedX Speaker, Consultant and Trainer. Her expertise lies in Instagram Marketing. She has worked with multiple brands to help increase their social media presence and scale their online activities.
Instagram:
Aleena Gandhi: https://www.instagram.com/aleenagandhii/
Social Media Dissect: https://www.instagram.com/socialmediadissect/
LinkedIn:
Aleena Gandhi: https://www.linkedin.com/in/aleena-gandhi/
Social Media Dissect: https://www.linkedin.com/company/social-media-dissect/
Interviewed By Tuhina Rana
- Aleena Gandhi (Founder & CEO - Social Media Dissect)
Aleena Gandhi is the Founder and CEO of Social Media Dissect, a content reviewing platform. She is an author, TedX Speaker, Consultant and Trainer. Her expertise lies in Instagram Marketing. She has worked with multiple brands to help increase their social media presence and scale their online activities.
Instagram:
Aleena Gandhi: https://www.instagram.com/aleenagandhii/
Social Media Dissect: https://www.instagram.com/socialmediadissect/
LinkedIn:
Aleena Gandhi: https://www.linkedin.com/in/aleena-gandhi/
Social Media Dissect: https://www.linkedin.com/company/social-media-dissect/
Interviewed By Tuhina Rana
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