There are so many social media platforms available
now-a-days but Pinterest has successfully created its place as the most widely
used social media service. There are so many reasons behind it which makes
Pinterest as a unique and interesting platform for people all over the world.
So let’s learn how Pinterest makes its way to be
successful and what special you will find in it.
What is
Pinterest?
Pinterest is an American image sharing and social
media service designed to enable saving and discovery of information on World
Wide Web using images, animated GIFs and videos in the form of pin boards.
The development of Pinterest began on December 2009
and the official site was launched on March 2010. After the launch, it was
having 10000 active users in just 9 months.
In this year, its users grew rapidly and on August 10,
2011; it was listed in “50 Best Websites in 2011” in Time Magazine. According
to Hitwise data, it becomes the 10th largest social media service on
December 2011.
Who Created
Pinterest?
Ben Silbermann who was born on July 14, 1982, is an American
billionaire Internet
Entrepreneur. He is the co-founder and CEO of Pinterest, a visual discovery engine, which lets users organize
images, links, recipes and other things.
Other than Pinterest, Silbermann worked
at Google in the online advertising group. However,
after a short time with the company he left and started designing his own iPhone Apps with a college friend.
How We Can
Effectively Use Pinterest?
Whenever you pen Pinterest on your phones or Laptops,
you must have seen that it is having a lot of interesting features which make
your interactivity with the site easy and useful.
Main
Features of Pinterest
Pinterest is a site which is user friendly and one can
operate it efficiently. The creators say that it is a catalogue of ideas and it
inspires users to do different things and it is more of a visual social media
platform.
Pinterest consists of "pins"
and "boards". A pin refers to an image that has been linked from a
website or uploaded. Pins saved from one user's board can be saved to someone
else's board.
In new advancements, Pinterest developed new feature
in which you can launch a video
player that lets users and brands upload and store clips of any length straight
to the site.
How You Can Explore on Pinterest?
On the homepage of Pinterest, you can see
that there are various kinds of pins from which you can select the desired pin
and explore various popular stories, images and articles.
For an example, if you will select a pin
from “Beauty”, then the site will take you to the popular searches for keywords
related to beauty which includes hair, makeup, nail art, skin care and many
more.
The most exciting part about Pinterest is
that you can make your own collection to any topic you are interested in. When
you will explore further, Pinterest will take you a lot more than you desire to
see. If you select other pin like hair, then you will see that plenty of
trending articles.
Pinterest takes your exploring journey to
a very much interesting and attractive way. When you will jump into the
interested pin you will just mesmerize into the beauty of technology and
knowledge used in making this site beautiful.
The pins are made so captivating that it
catches your attention towards much different and useful stuff.
Business With Pinterest
Pinterest is popularly known as a Visual
Service so the developing the business model in Pinterest is the best thing to
many people.
Pinterest allows many retailers to create
their own pages to promote their products and companies as a virtual store.
In 2013, Pinterest introduced a new tool
called "Rich Pins" to enhance the customer experience when browsing
through pins made by companies. Business pages can include various data,
topics, and information such as prices of products, ratings of movies or
ingredients for recipes.
In June 2015, Pinterest unveiled
"buyable pins" that allows users to purchase things directly from
Pinterest. In October 2018, the buyable pins feature was replaced by
"Product Pins"
In March 2019, Pinterest added product
catalogues and personalized shopping recommendations with more options and
showcasing a range of product pins from the same business.
In 2017, Pinterest introduced a "Visual Search" function that allows users to search for
elements in images and guide users to suggested similar content within
Pinterest.
Pinterest Usage
If talking about the usage of Pinterest,
the reports says that women use Pinterest more than men. In 2012, a report says
that globally, women users were 83% and on October 2016, the proportion of
women users was lower at 60%. Although 60% of new signups were women and 40%
were men.
From all the above data, we can conclude
that Pinterest is widely used social media platform only because of its
interesting and technology prone ideas and features.
Written by -Simranpreet Kaur Rattu
Edited by –Adrija Saha
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