How Pinterest is Widely Used As A Social Media Service?

 

There are so many social media platforms available now-a-days but Pinterest has successfully created its place as the most widely used social media service. There are so many reasons behind it which makes Pinterest as a unique and interesting platform for people all over the world.

So let’s learn how Pinterest makes its way to be successful and what special you will find in it.

What is Pinterest?

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on World Wide Web using images, animated GIFs and videos in the form of pin boards.

The development of Pinterest began on December 2009 and the official site was launched on March 2010. After the launch, it was having 10000 active users in just 9 months.

In this year, its users grew rapidly and on August 10, 2011; it was listed in “50 Best Websites in 2011” in Time Magazine. According to Hitwise data, it becomes the 10^th largest social media service on December 2011.

Who Created Pinterest?

Ben Silbermann who was born on July 14, 1982, is an American billionaire Internet Entrepreneur. He is the co-founder and CEO of Pinterest, a visual discovery engine, which lets users organize images, links, recipes and other things.

Other than Pinterest, Silbermann worked at Google in the online advertising group. However, after a short time with the company he left and started designing his own iPhone Apps with a college friend.

How We Can Effectively Use Pinterest?

Whenever you pen Pinterest on your phones or Laptops, you must have seen that it is having a lot of interesting features which make your interactivity with the site easy and useful.

Main Features of Pinterest

Pinterest is a site which is user friendly and one can operate it efficiently. The creators say that it is a catalogue of ideas and it inspires users to do different things and it is more of a visual social media platform.

Pinterest consists of "pins" and "boards". A pin refers to an image that has been linked from a website or uploaded. Pins saved from one user's board can be saved to someone else's board.

In new advancements, Pinterest developed new feature in which you can launch a video player that lets users and brands upload and store clips of any length straight to the site.

How You Can Explore on Pinterest?

On the homepage of Pinterest, you can see that there are various kinds of pins from which you can select the desired pin and explore various popular stories, images and articles.

For an example, if you will select a pin from “Beauty”, then the site will take you to the popular searches for keywords related to beauty which includes hair, makeup, nail art, skin care and many more.

The most exciting part about Pinterest is that you can make your own collection to any topic you are interested in. When you will explore further, Pinterest will take you a lot more than you desire to see. If you select other pin like hair, then you will see that plenty of trending articles.

Pinterest takes your exploring journey to a very much interesting and attractive way. When you will jump into the interested pin you will just mesmerize into the beauty of technology and knowledge used in making this site beautiful.

The pins are made so captivating that it catches your attention towards much different and useful stuff.

Business With Pinterest

Pinterest is popularly known as a Visual Service so the developing the business model in Pinterest is the best thing to many people.

Pinterest allows many retailers to create their own pages to promote their products and companies as a virtual store.

In 2013, Pinterest introduced a new tool called "Rich Pins" to enhance the customer experience when browsing through pins made by companies. Business pages can include various data, topics, and information such as prices of products, ratings of movies or ingredients for recipes.

In June 2015, Pinterest unveiled "buyable pins" that allows users to purchase things directly from Pinterest. In October 2018, the buyable pins feature was replaced by "Product Pins"

In March 2019, Pinterest added product catalogues and personalized shopping recommendations with more options and showcasing a range of product pins from the same business.

In 2017, Pinterest introduced a "Visual Search" function that allows users to search for elements in images and guide users to suggested similar content within Pinterest.

Pinterest Usage

If talking about the usage of Pinterest, the reports says that women use Pinterest more than men. In 2012, a report says that globally, women users were 83% and on October 2016, the proportion of women users was lower at 60%. Although 60% of new signups were women and 40% were men.

From all the above data, we can conclude that Pinterest is widely used social media platform only because of its interesting and technology prone ideas and features.

Written by -Simranpreet Kaur Rattu

Edited by –Adrija Saha