1.
Tell us about your background and journey.
Whenever someone asks me about my background or journey, I fall short of words. Not that I have seen life differently but it mostly has to do with a question “where do I start from?”. I describe my life so far as a multi-cuisine restaurant – wherein, you’ll find all possible dishes! I could explain this better. Teenage Vuthaluru (moi) always saw herself somewhere around a public platform.
I always wanted to become an actor as kid, but never really had the gut to speak it out or take that path. I tried my ways to pursue the same by beating around the bush – dancing, YouTubing, Travel Vlogging, doing dance fitness programmes while I was graduating with a Master’s degree in Biotechnology – Amity, Noida.
I got placed in a firm here in Hyderabad that paid me a decent amount to continue to my YouTubing and travel vlogging. I used to additionally take dance fitness classes at a gym as well. Reading the above I’m you must’ve figured out that “Hustling” is my way to be. But there was this one day, like in movies – that one moment that changes a particular character, right? The one right before interval? REALISATION?? YES – THAT happened! That’s when it occurred to me that it’s not about what people think or do, it’s not about having a secure job; it’s about feeling secure about the work you do.
It’s about the feeling you get right before sleeping. As dramatic as it sounds, I left my job, left everything behind – to start up fresh, a life where I call myself an artist, embracing small or big stories I get the privilege to be a part of – creating content, playing dress up everyday 😊
2.
Fashion industry is often considered women centric and stereotypes men? What's
your opinion?
We all live in a modern world. I mean, It’s 2020. No work has ever been gender-centric, nothing really is. World’s best of chef’s are men (too many restaurant references, huh? Guess who’s hungry). Yes, the belief comes from ancient times of course, where painters (pre-dominantly men) used to find women as their muse. As time passed, for paintings to come out better- women used to dress up better.
We’ve come a very long way from just
being an artist’s muse to becoming artists. The change has come and it’s here
to stay. I see so many men slowly topping their fashion game – fearlessly
stepping out and narrating stories with their dressing/ make-up! So yes, It’s
the talent and the metal you have that counts, not gender.
3. When did you first
decide that you wanted to create content and how did you start?
Like I said, I’ve always wanted to be on a
public platform as kid. I always believed in myself and thought the fire inside
me would end up pushing me to learn more and become better by the day. 2018 was
the year I started religiously uploading rookie content on my YouTube channel!
I used to edit my own videos, learnt from each one. I’ve always looked up to
other YouTubers and wanted to change my craft in every way possible – it was in
2019 I wanted a progress and that’s when ChaiBisket happened! I call this the
very beginning to something great.
4.
How and where do you find inspiration to churn out content?
My people, the subscribers have been so kind
to me. They push me to make more realistic content. Most of my content ideas
just come from them. They trust me with a lot of tips and ideas. And on some
days, I just shoot whatever I think worked for me in a way and let them know.
So, it’s pretty organic and is a two-way street. At this point, I feel very
connected to them – It’s like there’s just a wall that separates us, the
screen. The inspiration obviously my will to always be there for them in any
way I can!
5.
If not this, what would you be doing?
I honestly thought of this gazillion times,
but the answer would be “NOWHERE”. Having tasted so many things so far, there’s
no place I’d rather be. I’m a strong believer of “The destiny of your life is
nothing but a reflection of what you do every day”. And what I do every day is
to create content, learn/attend acting workshops (online), workout, find
inspiration from within and around. All of this makes my soul feel complete and
suffice – so I guess, I found my happy place.
6.
Is it financially sustainable to be an influencer today?
Undoubtedly YES! It’s going to be a “fairly no profit” situation in the beginning for sure. But if you’re consistent, putting yourself out there truly – there’s no stopping. In fact, I think this is the future of marketing. One thing is for sure that there’s fierce competition - all of us have easy access to social media making it easier to upload content, opinions, creativity. I midst of this if one can find a space for themselves, find their niche, it could be their full-time job. I see so many influencers starting their own business and are rapidly growing! So NOW is the time.
7. What piece of advice
would you like to give to future and aspiring creators?
YOU ARE ENOUGH! Be the first one to start anything. Just be yourself. Like I said, social media or creating content gets tricky and dry when you try too hard. It’s easy to be yourself and create an identity that is YOU. Always think from the viewers point of view, you don’t want to see something that you’ve already seen somewhere right? You don’t need heavy high-end equipment for pictures or videos- your content is the king (even if it’s shot on your phone). In fact, anyone would share content that’s innovative and true.
One could be that. That way you get to create your own unique
identity, find your way to people’s heart, easily find motivation everyday and
make a living out of it.
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