I am a Digital Marketer by Profession and Corporate Poet by Passion. Planning strategies for clients is what I do and raising voice against the Wrong Corporate system is what I Pen down. "CEO Ko Acche HRs Chahiye" is the poem through which I made my debut in Corporate Poet World one year ago.
1. Tell us more about your experience as a digital marketer.
I started my career as a Web Designer but one thing that pushed me to opt for this field is the great scope it is having in both present and future. Digital Marketing is a field where you can play with your ideas, plan innovative strategies, and run campaigns that are unique and out of the box.
As a digital Marketer, I enjoy making innovative strategies for my clients, creating content that is helpful for my clients, and providing valuable results with the help of ROI based campaigns
2. What is your opinion of the Indian digital marketing scene and how would you like to change that?
We all are aware of the power of social media in India. In India, agencies spend lakhs on Digital Ads and campaigns. Our country has a giant online market that opens doors for digital agencies to beat their competitors with their unique marketing strategies.
However, I think not only big firms but also local stores can benefit from digital marketing. There are still numerous local stores who are not aware of the power of social media in growing their business.
In this Pandemic, when offline business is in off mode, then these local stores can benefit from online marketing not only for the short term but in the long run
The beauty of this field is that you can grow your business even on a pocket-friendly budget. You don’t need to spend a thousand bucks on it. There is a need to create awareness about it in small cities and districts where retailers are struggling in their business
3. What are the changes you see in digital marketing in recent times?
Digital Marketing is now not only about SEO and social media marketing; it is growing rapidly with Automated Tools and software. Chatbots are now trending for customer service.
Facebook and Instagram are now frequently used for Marketing and generating leads especially Instagram Reels and Facebook Live streaming are gaining popularity.
Overall Digital Marketing is rapidly growing and trust me, in coming years it is going to take over traditional marketing completely.
4. Does Digital Marketing help a brand grow?
Yes definitely, it makes your brand grow with your unique content strategies and creativity.
As we know half of the population is on Social Media, So we can make the best use of it by growing our brand as we can do a deep analysis of our competitors, can track the traffic on our website, can interact with our target audience directly through social media channels, can make our audience aware about our offers.
In short, Digital Marketing is the best platform to Send the Right Message to the right people at the right time.
5. How can we adopt Digital Marketing to make Marketing More Effective?
Digital Marketing is a field that will provide fruitful results in a short span of time. You can contact your audience and deliver products according to their requirements. A company video or a digital ad is far more effective than the hoardings and Templates.
People always remember the visuals and videos which are appealing and valuable. You can take the advantage of this and can grow your brand by adopting unique marketing plans and strategies that will attract your customers towards your brand.
With the Help of Email Marketing, SEO, Social media Marketing, Affiliate Marketing, you can generate leads for your brand.
6. We are curious to know more about your tagline “CEO ko acche HR chahiye”
LOL!! Many people ask me about my designation “Corporate Poet” written on my LinkedIn profile. I am a Digital Marketer by profession and a corporate poet by passion. Writing poems is my passion since childhood but writing corporate poems is something I started exactly one year back on LinkedIn.
The first line of my First corporate poem was “CEO KO ACCHE HR CHAHIYE”. The Poem then trended on LinkedIn, Facebook, and even on Twitter.
On LinkedIn Till now, it is posted by more than 100 people and people gave me the title of the corporate poet after this poem. After that, there was no looking back and I started writing poems in favor of employees highlighting the life of the corporate world in my all poems.
7. What is your Favorite Book and why?
Honestly, I am not a book lover. But yes, I love to read Motivational Books when I am low and feel demotivated.
I am a Digital Marketer by Profession and Corporate Poet by Passion. Planning strategies for clients is what I do and raising voice against the Wrong Corporate system is what I Pen down. "CEO Ko Acche HRs Chahiye" is the poem through which I made my debut in Corporate Poet World one year ago.
It was shared by more than 100 Plus Users on LinkedIn. 20 people posted it on Facebook and many on Twitter. After that, there was no looking back. I started my professional journey as a Web Designer, and then life took a turn and made me a Successful Digital Marketer. I have my own Youtube channel where I share my corporate and motivational videos.
Facebook - malvikawrites
Interviewed By - Sandeep Virothu
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