Sulthana Fathima - Be Flexible To Changes But At The Same Time Stick By The Rules (Entrepreneur)

My motto was don't feed your clients anything that you wouldn't feed your family. 

So the main motive was premium quality at not so premium prices. A lot of work and support from my family went into this. The support of friends and clients helped the business grow and of course Social media was a great business booster.

1. Tell us about your background and journey.

I am Sulthana Fathima of age 40. I am married and I have 2 children. I am a cake artist based out of Thrissur, Kerala and I run a brand called SANAS . We are specialized is custom cakes , events dessert tables and bringing happiness to our clients.

I am a mom who in 30 years had lost her inner strength and was feeling all alone... unaccomplished even after having a happy family life. I felt the sense of unachievement . I wasn't living my potential life.

Baking commercially happened as a turning point to me . In 2013, my brand Sanas was established in Thrissur. It was just started in a small scale but my business opened multiple channels both financially and emotionally. I could see the growth in me as a person and a happier me emerged .

2. How did you come up with this idea and go about executing it?

The business happened accidentally. But for growing, it had a lot of work , planning and expertizing myself. My motto was don't feed your clients anything that you wouldn't feed your family. 

So the main motive was premium quality at not so premium prices. A lot of work and support from my family went into this. The support of friends and clients helped the business grow and of course Social media was a great business booster.

3. What are some of the important factors for running a successful business?

• Know your product ,make it uniquely yours
• Be flexible to changes ,at the same time stick by the rules
• Hard work and patience pays
• You will need a structured business plan and also much planning for daily work

4. What are your tips for first time aspiring entrepreneurs?

• Do something you are passionate about
• Making money alone is just not enough
• Taking huge risks without a plan is complete madness
• Knowing your business and learning the skill to do is the first investment

5. What do you think are the most important qualities of a successful entrepreneur?

I guess According to me, it would be:

•  Molding yourself
•  Knowing Business strategies to suit to the changing environment because as time changes your plans also change so always have a back up plan

Self confidence will help you achieve what you set out to and training yourself physically and mentally for that. These would surely make you a successful entrepreneur.

Sulthana Fathima 

Instagram id - @sanascake

Facebook id - Sanas

Interviewed by - Ananie Borgia