Mahesh Kadam - Changes in Content Consumption Have Been Affecting Companies' Budgets and Driving Marketing Decisions Marketing

Chief Marketing Officer

1. Tell us more about your journey and background.

I’m a Chief Marketing Designer with 22 years of experience in digital, Web, Print and traditional advertising, promotions, events, and campaigns digital Marketing, video Editing. I have worked on integrated campaigns for SAP and have been recognized with several awards during my career.

Until recently, I led marketing for SAVIC Technologies, a SAP Platinum Partner focused on Digital Transformation for the major industry. In this role I was focused on B2B marketing, although I have done extensive B2C work in the past. Successes included creating a social media and online advertising campaign. Previous experience includes agency work with Prism Informatics.

• 22+ years of experience
• 8 Company Awards
• 13 project Wins
• 23+ Certifications
• 2 Awards Employee of the Year

2. How according to you has marketing evolved over the years?

Marketing for an online business, we will look at how you can go about successfully marketing your online business. Each business is different and the type of marketing that it will do online so you want to find some way to test enough from their competition. This is a general rule no matter what type of business you are possibly looking into, whether it be retail or online.

One of the great ways that can work in creating marketing for an online business can actually be run from your website. Develop a forum or discussion board on which different topics of importance to your customers are listed. People will want to come back again and again to read what others have to say and this provides you with some great repeat traffic. 

This can help your natural search engine traffic in getting your page indexed as well as provide some back link opportunities, which will help in marketing your online business. Within your forum, you are able to create marketing of some sort because it is your website. 

When these customers are ready to buy, they will think of buying from you first because of the connection between your website and them. Within this way, you have created a win-win situation for both parties. 

You will have developed a stable base of customers while also giving yourself the opportunity to grow your business due to the opportunities listed such as backlinks, search engine traffic, and being more heavily indexed.


3. Where do most of your marketing budgets go, traditional or digital?

Marketing has been inside our homes forever, being part of our family lives in our TVs and living rooms every night, but in the last decade or so, things have changed drastically; marketing has been moved to our pockets. 

Changes in content consumption have been affecting companies' budgets and driving marketing decisions toward a dispute between traditional vs digital marketing.

When you need to reach a high volume of consumers fast, the decision about traditional vs digital marketing has become hard. Although we've seen a significant increase in digital channels consumption and growth in the digital marketing budgets, the capabilities to scale up are still lower than the traditional channel.


4. How can one reach the top echelons in marketing?

There are many different ways for echelons in marketing.

The first key when creating online business. This is important because you need to know what your competition is doing when devising your online marketing plan. By knowing what your competition is doing, you will see how you can make some changes to your marketing plan so you can stand apart.

The next key when creating online business is to decide what your goal will be for this. When you decide to do any marketing campaign, you need to know what you want your end result will be. Many people do not think about this before starting out with marketing a product - 

• What are the results you would like to receive from Internet marketing?
• Do you want to increase traffic to your website?
• Would you want to sell more products?
• Do you want your name to become recognized for a product release in a couple of months?

Each of these is a different focus and knowing which one to focus on will be the difference in how the Internet marketing campaign will be devised.


5. How will marketing change in the next decade or so?

Marketing changes in the next decade. By this point in creating online digital marketing you will have a better idea of what your competition is doing and what your focus is. Now you will want to focus on your marketing strategy.

This will have to focus on a couple of fronts potentially. To get traffic to focus upon a product, you may want to start incorporating product information into current marketing towards your client base.

This is hard to recommend how to work on marketing strategy in this article without knowing your particular focus and what you are looking to accomplish. Marketing strategy comes down to deciding what you want to do and getting it done.

When you are marketing on the Internet, see that you can find a targeted list of prospects who you can market to. This can be done in many different ways.

You can use Adwords to bring targeted prospects to your website or you can advertise on ezines that your targeted prospects read.

You could work with other websites to profile your product if you wanted. The beauty of the Internet is that you have an unlimited number of resources that you could use to help you in launching your marketing campaign.


6. Which is your favourite book and why?

As a busy marketer, it can be hard to keep up with the latest information. But if you don’t, you risk being left in the dust by competitors.

Keeping up with industry news and blogs is helpful, but if you really want to get in-depth information, reading the top marketing books is still one of the best ways to do it.

Top 100 Digital Marketing Tools for 2020 My favourite book by Deepak Kanakaraju

Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyse its efficiency. These tools have literally shaped the digital marketing industry as we know now.

- Interviewed by - Sanjana Jain