Abhijeet Kain - Showing Each Side of Every Aspect With Clear Explanation Influences the Consumer (Digital Content Creator, India)

Instagram - @abhijeetkain

1. Tell us about your background and journey.

I’m a middle class boy from Lucknow with high aspirations and dreams. I did my schooling from Lucknow itself and Graduation from Film City, Delhi.

The exposure and experience I got from college made me realise my true passion.


2. What led you to start your page on Instagram and what is it about?

I started making short videos for fun and realised that the idea might actually work. Initially, it took me some time to figure out and manage things but eventually it was all good. 

I took a chance and uploaded my first video on Instagram and fortunately the response was amazing. So, from then there was no turning back.


3. How and where do you find inspiration to churn out content?

When I upload videos on Instagram, the positive and inspiring comments encourage me to put more efforts towards enhancing the quality of my content.


4. Is it financially sustainable to be a digital creator today?

Yes, it is financially sustainable to be a digital creator if you improvise and come up with original and exclusive content initially and eventually. (But don't forget to enjoy it as well).


5. What do you think influences consumer behaviour?

Showing each side of every aspect with clear explanation influences the consumer.

6. What is your idea of success or your mantra in life?

My idea of success is to pay as much attention as I can towards my hobbies, passion and health.

7. Who is your favourite creator and why?

All the creators are extremely skilled and I love everyone's work because it takes a lot of effort and energy to come up with the good content.

But to be specific, I really enjoy the videos of Saurabh Ghadge.

8. Which is your favourite book and why?

I might not be a good reader but definitely a good listener. I love to listen to Gaur Gopal Das, his preaching's and the way of analysing every situation greatly influences my actions.

- Interviewed by - Sanjana Jain