Ishaan Bhalla - We to Empower the Artists, Craftsmen, Artisans of the Indian Textile Sector (Artist & National Award Winner | Founder of Asia Art Festival From India)

I believe that there is a difference between a venture and a jackpot. Aspiring young entrepreneurs often believe that they are going to become rich overnight. No business becomes huge fortnightly.  Success starts when people start relying on your brand. And for that one requires patience and perseverance.

1. Tell us more about your company and your journey.

Asia Art Festival is an organization that is committed to the provision of a global platform to the artists of India and to mobilize resources through government schemes, direct investments, and collaborations.

The journey has been full of ups and downs. Growing up in a middle-class family, I have learned that you have to work for what you want, and you have to work for what you need. I cannot forget the day when I had to file the nomination for the UN Cultural award and I ran short of 8000 bucks! Life has taught me to value money.

2. How did you come up with this idea and go about executing it?

India, as we all know, is a country rich in cultures, traditions, art, craft, and a lot more!  We wanted to establish an endeavor to conserve our precious heritage and encourage the budding artist by providing them a larger platform. 

Asia Art Festival aims to empower the artists, craftsmen, artisans of the Indian textile sector and work towards bridging the gap between the maker and the buyer and inculcating a sense of pride in a ‘Make in India’ product - thereby boosting the confidence of the Indian art and craft industry.

3. What has been your biggest challenge that you faced and how did you overcome that?

The biggest challenge was to identify a certain creative segment when there wasn’t much enterprise in the arts field, and it was really a challenge to bring up a for-commercial creative model for the artists of India as well as create a social impact.

Well, it was my immediate family & friends and their overwhelming support that helped me to come to terms with my responsibilities & challenges, and most importantly the immense backing that, I have received from the government. Their unconditional affection is what made me overcome all challenges.

4. What do you think are the most important qualities of a successful entrepreneur?

In today’s world, the paradigms are changing. People are finding creative ways of engagement, thus, I believe that being creative is what is the most important quality of an entrepreneur. The creativity and vision of an entrepreneur-led to the invention and discovery of new things.

5. What are some of the most important factors for running a successful business?

I strongly advocate that consistency, teamwork, and reliance are the three most important forces behind a successful venture. One must be consistently determined to make their endeavor succeed.

6. What are your tips for first-time and aspiring entrepreneurs?

I believe that there is a difference between a venture and a jackpot. Aspiring young entrepreneurs often believe that they are going to become rich overnight. No business becomes huge fortnightly.  Success starts when people start relying on your brand. And for that one requires patience and perseverance.

7. How can one overcome a hurdle of lack of funds when starting up?

I won't lie, in the beginning, it is going to be a bit difficult and hard to find a potential investor for your idea, but it is not impossible. One needs to focus on the right segment and set of audiences. For instance, you cannot sell a luxury product to a school-going student. Therefore, you must identify the right set of audience to which your business can cater.

Ishaan Bhalla - Emerging Artist & a National Award Winner | Founder: Asia Art Festival 

Interviewed By: Nishad Kinhikar