The idea of Lead X Design Agency came from me wanting to scale my business from freelancer to a business that can manage more clients at once. There were quite a few jobs I had to pass on because my individual schedule was too full. I wanted to stop turning potential clients away and decided to hire a team to help me complete more projects and stay affordable for more clients.
1. Tell us more about your company and your journey.
Lead x Design is a Digital Marketing Agency founded in 2020 by Keeon Minors. We are a global company based in Bermuda. By building a relationship with each of our clients, we can ensure our marketing strategy is built with your customers in mind.
My career journey started after getting my Bachelor of Arts degree in and a Computer Science degree in 2004. My first 10 or so years were in the IT field, and while it was mentally interesting, I was missing out on my passion for creating instead of just fixing things.
I found the opportunity to get back into creating again once I delved into the world of creating websites. It was a great mix of design and technical skills that I enjoyed learning and perfecting.
It was also around this time that I got into the realm of entrepreneurship as people were starting to ask me to build their websites for them, as well as building websites for myself. After a lot of self-learning, taking courses, and learning from mentors I developed a lot of skills in building actual businesses online through websites.
2. How did you come up with this idea and go about executing it?
The idea of Lead X Design Agency came from me wanting to scale my business from freelancer to a business that can manage more clients at once. There were quite a few jobs I had to pass on because my individual schedule was too full. I wanted to stop turning potential clients away and decided to hire a team to help me complete more projects and stay affordable for more clients.
3. What is Lead X Design’s unique value proposition and what sets it apart from its competitors?
We are a Digital Marketing Agency helping businesses worldwide attract and convert high-quality leads into sales!
We wanted to step up the game especially in Bermuda by educating business owners that just having a pretty website is not enough to actually generate sales. So, we offer a wide range of digital marketing services for companies to attract and keep customers coming back online.
One of our unique features is that we offer all our clients a Local Business Online Toolkit dashboard that has specific software to help business owners improve their Customers’ Journey.
This includes software to help with:
Awareness, Findability, Reputation, Conversion, Advocacy.
As an agency, we are determined to make sure the website we create for you is a long-term success!
4. What makes you happiest and most effective when working with others?
Taking a client’s goal from an idea to reality is what truly makes me happiest in business, as it proves a job well done. Helping entrepreneurs and business owners understand the value of their website and digital marketing by achieving success online are very rewarding for both the client and me.
The best projects start when a client already has a clear goal about what they want to achieve, in the short term and long term. This helps me to develop a solid plan to create a path to success.
5. What are some of the challenges you’ve faced along the way, and how did you respond to them?
With platforms like social media, Wix, Squarespace, etc. the main challenges would have to be showing customers the value of having a professionally made website with a digital marketing plan is worth the investment.
The easiest route would be to just create a Facebook or Wix page to showcase their business. However, most of the time, business owners have no strategy on the proper layout or idea of how to get customers to see those pages and make purchases on their website.
We have a lot of discussions with clients and write a lot of articles to showcase the value of having a professional agency by their side on their online business journey.
@beadigitalnomad.co | Web Developer | Digital Media Consultant
Interviewed By: Navya Garg
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