1. Tell us more about your company and your journey.
Chai Sutta Bar, as the name, suggests it’s a concept of bringing Indian Traditional beverage Chai on a Bar table. More than that Chai Sutta Bar is known for its customer engagement, its ambience, positivity and retention. The brand is all about customer satisfaction and their willingness to engage with the brand. Keeping in mind these factors we have kept our pricing model at the most nominal low a Kulhad of Chai served at Chai Sutta Bar is as cheap at Rs. 10/- and the highest item on the menu card is Rs. 150/- max. The price point draws the ultimate satisfaction and retention for the brand.
The journey has been a roller coaster as it is for most start-ups, from quitting UPSC exams to becoming an Entrepreneur and selling Chai has been an experience. But we had faith that a food & beverage model in India would never fail. Chai is the 2nd largest consumed liquid on earth after water and for Indians, it's not just a beverage, it’s a tradition and the most easily available alternative to food for many, so our idea was to serve this mass audience and become a massy + classy product. The journey began with serving tea ourselves to now being the owner of 165 plus outlets in 65 cities in India and 3 countries.
2. What do you think are the most important qualities of a successful entrepreneur?
Be grounded and trust your instinct – The Universe will put all its strength to make it happen for you
Be Patient & Never give-up – It's ok to climb and fall, that’s how you will learn but if you give up on learning you will never have a chance to climb back again
If you want to do something do it now, there is never a tomorrow
Believe in yourself – If you have taken up something ensure and make up your mind saying I can and will do it, instead of let’s see what happens
Change is the only constant in life so there is no point in running away, be there and face it
3. What are some of the most important factors for running a successful business?
Patience, perseverance and adapting to changes are the constants and Guru Mantra’s to run any kind of businesses.
4. What are your tips for the first time and aspiring entrepreneurs?
Just that whatever you have dreamt is now or never, so go ahead take up the challenges, run, climb, and jump along with this fall as well but don’t give up. There is never going to be tomorrow take risks but calculated ones, nothing comes easy you have to ensure what comes is worth it!
5. How can one become a public speaker?
You know what you have achieved the worth of it and also the hard work that has gone behind achieving it. So talk about your experience with honesty and confidence. No one knows what you have gone through or the struggles you have done to be where you are. So, just talk about your experience and be precise
6. Which is your favourite talk ever and how did it change your life?
TEDx I would say, as it was the first-ever talk I did on such a big platform. It was a new experience for me, it made a lot of impact on my family and most importantly my father believed in me more than ever post that talk. So, I would say that Tedx made a change in my life
7. What are the best public speaking tips that have worked for you?
- Speak your heart
- Be honest
- Keep the audience engaged
- Make the talk more interactively perceived than just being one-sided
- Ensure the audience is alive
8. Which is your favourite book and why?
Your next 5 moves – Because it teaches you that you should always plan your next 5 steps in advance
Zero to One - Zero to one because it teaches many aspects of life, the brutal but truths related to life.
- Interviewed By Pratibha Sahani
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1 Comments
thanks for covering our story. 💕
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