Instagram really helped me arrive at that, since I was getting amazing feedback for my art, gaining followers and admiration. This really boosted my confidence to take my art more seriously. It was a gradual process that took me a while to get there.
1. Tell us about your background and journey.
I loved drawing ever since I can remember.
When I was young, I used to draw fashion figures and wanted to become a fashion designer. I got my bachelors in fashion design from the Shenkar institute in Tel Aviv, and went on to become a fashion illustrator, doing a lot of freelance work. I had worked with Roberto Cavalli, H&M and many more building a name for myself. At the time I also my own business as a temporary tattoo designer and opened up an online shop – named KOKETIT. All the while building my brand and working on different projects and collaborations. I wanted to transition into the art world but felt I needed to mature a bit before I could trust in my own voice. Instagram really helped me arrive at that, since I was getting amazing feedback for my art, gaining followers and admiration. This really boosted my confidence to take my art more seriously. It was a gradual process that took me a while to get there.
2. How did you decide to pursue art?
When my Instagram page started to gain momentum, I realized more and more people were asking how they could purchase the art I was creating on my feed. I understood there was a demand for it and it gave me the confidence to peruse it. Art feeds were resharing my work and I was being called an artist before I dared to call myself that. It was the shear force of all that energy that gave me the drive to relaunch my site, this time not as a temporary tattoo shop, but as an art shop. I also noticed that there was a growing demand for online art stores, that people were starving for it. It was very right at the time. I began to sell my drawing as art prints, eventually moving towards original work and even canvas work as well. Now I am working on my first canvas exhibition to launch August, In Tel Aviv.
3. What kind of theme inspires you and why?
My subject is always female. My work is autobiographical and is a reluctant of my emotional state that is mirrored in the context of it’s surroundings. Nature is an often backdrop, since it’s so dynamic and objective, there is purity there that dialogs well with an emotional state. I always feel like I see faces everywhere, and instead of letting that drive me insane, I use it as a creative outlet. I love how one simple line can change an entire narrative and the tention between something so small and something so big really interests me. Revealing the unnecessary and showing a different angle to an already told story. It’s all about finding accuracy within the freedom.
4. What fascinates you so much about doodles?
I love doodles because they are intuitive and free. There is no prerequisite for it. There is a certain ease to it and flowiness that really speaks to me as a human being. I don’t like when things get too heavy or planned. My hand knows exactly where it’s going and I can let go of the control. Often my best work occurs when my head is somewhere else (over the phone) and my hand is just off doing it’s thing. I get off the phone and see the drawings for the first time. it’s fascinating to me.
5. How did you overcome negativity as an artist?
Art and creativity have always been my source of confidence in this life. My power and self-assurance is derived from that well of infinity and I’m so grateful for it. Whenever I feel uncertain in life, I know that no matter what, my creativity and artistic outlet is there, like an anchor. I try to implement the philosophies I maintain in my art onto my life but that is infinitely more complex and difficult and is always a work in progress.
6. What message would you give to aspiring artists?
The most important thing as an artist is to have a unique and original voice, and having the conviction to trust it and rely on it. It is very confusing sometimes to see what other people are doing and so its most critical to always look inside rather than outside and have faith you will know where to go. Also, practicing daily is the most important thing as well.
7. Who is your favorite artist and why?
Picasso is my number one mentor. I feel like his student and continuer. The philosophy of expressiveness and the feeling of fluidity and dynamic movement in his work will never cease to move me.
- Interviewed By Prashansa Maurya
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