Aashi- Inside The Mind Of A Marketing Expert: A conversation with Aashi Gupta (Founder of MarketryPro From India)

 

It's important to keep things fresh and avoid being repetitive, so I try to mix up my content with different kinds of things—from educational posts to inspirational quotes that are relevant to what my audience likes. I love finding new content to post on social media!

 

1. Tell us about your background and journey.

I am a strategic digital marketer who helps overwhelmed business owners generate sales and awareness on digital platforms. My main focus is on using new emerging digital marketing strategies.

My academic credentials are in marketing and finance. I have a bachelor's degree in Chartered Institute Management Accounting (CIMA) and a postgraduate in Marketing (Canada). I've worked with brands in India, the United States, and Canada with their digital and social media marketing.

I founded MarketryPro because I'm constantly focused on one thing: assisting businesses in developing a valuable and clear plan of action to succeed in this digital era. This involves developing a thorough understanding of the platforms where your target audience spends their time, as well as developing a strategy to highlight your brand's offerings, personality, mission, and so on.

 

2. How and where do you find inspiration to churn out content?

I usually begin by understanding my target audience and analysing their concerns. I enjoy writing content that helps people solve problems or is relatable to my audience. My inspiration comes from providing information that can assist someone attain their intended business goals more quickly.

I love finding new content to post on social media!

I spend a lot of time on the internet, so I have a pretty good idea of what's going on out there. If I see an article or video that I think my audience might enjoy, I will share it with them.

It's important to keep things fresh and avoid being repetitive, so I try to mix up my content with different kinds of things—from educational posts to inspirational quotes that are relevant to what my audience likes.

 

 

3. What do you do at times when you don't get any content?

I take a stroll or a break to spend time with friends and family. I find that starting fresh and emptying my head is usually beneficial. As a full-time content creator and business owner, you may experience days when everything feels too much. In order to prevent burnout, I always advise taking some time off and enjoying a well-earned break.

Sometimes, I get writer's block. I know it can be a real struggle for a lot of people, so I thought I'd share some of my best tips for getting past it and back on track.

1) Take a break from your writing for at least 30 minutes. Sometimes walking away from a project helps you to gain some new perspective on it.

2) Go for a walk or take a nap,  this can help you clear your head and give you time to think about what's going on with the project.

3) Get out of the house if possible; this gives me an opportunity to just breathe and not think about my work at all!

 

 

4. Tell us about SEOs and why they look so complicated to all?

Search engine optimization is one of the most effective and natural ways to grow your brand on the internet. It's a long-shot game of optimising your web pages or blogs to get on Google's top page. SEO appears hard because it has two important aspects: internal and external optimization, commonly known as on-page and off-page SEO. It delves into the technical aspects of marketing, and you will occasionally require the assistance of coders to make your SEO strategies a reality.

SEO stands for Search Engine Optimization, which means optimising your website so that it ranks higher in search engine results pages (SERPs). This usually involves changing the content on your site and making sure it's relevant to what people are looking for when they search for something specific.

It also involves making sure your website loads quickly and is accessible on multiple devices—phones, tablets, laptops/desktop computers—so that users don't have trouble finding what they need or navigating around once they've landed on your page.

The goal of SEO is to make sure that when someone searches for something online, your website appears at least somewhere near the top of their list of results—and ideally at the top! If this happens often enough, then people will start coming back to visit your site more often because they trust that you'll give them what they need when they search for something specific (i.e., answers).

 

 

5. Why did you enter this field? Any specific experience you would like to share?

As a young adult. I witnessed the evolution of advertising from the old front to the new manner of promoting through digital channels Most  Brands have moved on from newspaper ads, billboard ads to more of social media or paid ads. I have always been interested about how businesses may use digital marketing to expand and increase revenue. 

It all began when I started learning how to market for my mother's business and fell in love with the principles. As someone who is constantly seeking out new skills, this field was ideal for me. One of my most recent experiences was when a lady who saw my videos on my Instagram page was able to start her own business and become financially independent after nearly ten years. This is why I do what I do.

 

 

6. What is digital marketing?

As I like to describe it, digital marketing is the art and science of raising awareness of your products or services to the appropriate target audience via digital mediums such as social media, SEO, sponsored ads, content marketing, and so on. It's a vast ocean of opportunities to raise brand awareness, which finally leads to sales. It is the only way to show the personality of your company to a significantly larger audience than traditional marketing.

It is a revolutionary way where a small, medium and large businesses have an equal chance of going viral irrespective of how big or small their brand is.

 

7. Explain what Pay Per Click advertising and Google Ads are?

Pay per click advertising, also known as Google advertisements, is an excellent method for reaching a bigger portion of your target audience. When an ad is clicked, an advertiser pays the publisher. This is one of the most effective methods for controlling who sees your advertisements. The best thing is that you can tailor your message and branding to the industry you want to target, as well as test out graphics and headlines. It is an excellent tool for realising your company's full potential.

 

 

8. What should be the approach for effective Pay Per Click campaigns?

The ideal method to approach PPC is to first determine who your target audience is, what challenges they are currently experiencing in their business, and how you can help them. The next step would be to develop ad campaign budgets and schedules. After that, you should experiment with different audiences, ad types, and messaging in those ads. The best thing you can do is do A/B tests.

Pay Per Click (PPC) campaigns can be an effective way to get your business in front of potential customers. But if you don't have a clear strategy for how to run these campaigns, you could end up spending more money than you make. So how do you pull off a PPC campaign that's both effective and cost-effective?

Here are some tips:

1. Choose the right keyword phrases - You want to make sure that your ads are relevant to what people are searching for, so do some research about what your target audience is looking for. Pay attention to trends in search results and look at what other companies in your industry are doing with their ads.

2. Measure your results - Google Analytics will allow you to see how many people click on your ads and then visit your website. If there's no movement on this front, it might be time to reevaluate your keywords or messaging strategy.

3. Get personal - A lot of people feel weird seeing ads that seem like they've been written just for them—but if those ads are relevant and useful, they will likely stick around long enough to actually engage with them!

 

 

9. Which companies and brands have you helped and how did you help them?

I've worked with a number of fitness and beauty brands all over the world. As a consultant, I have worked with an agency to ensure that everything is in order. I've also worked as a digital marketing specialist in the tech industry.

I've been working in digital marketing for the last 5 years. I started my career as a social media manager at a small startup, where I learned how to manage multiple accounts and write content that resonated with our audience. From there, I transitioned into working as a community manager for a large brand, where I learned how to cultivate relationships with influencers and grow our audience through social media.

In my current role as head of digital strategy for a beauty brand], I oversee all aspects of our digital marketing strategy and execution on behalf of our clients. We work with companies across all industries, from consumer brands to B2B companies. The common thread among all of these clients is that they want to build strong relationships with their customers by creating engaging content that speaks directly to them—and we're able to help them do that!

 

 

10. Any specific tips you would like to give to the readers to get results in digital marketing?

Don’t be afraid to fail and waste time in getting the most creative ideas or that million-dollar idea because, at almost all time, you won’t get it. Take small steps and learn throughout the process. Marketing is ever very changing. You will need to keep learning to adapt.

 

11. What mistakes did you make in this field and what did you learn from them?

I guess one of the biggest mistakes I learnt from is to stop trying to perfect the little things before you try to do the bigger things. I thought I had to master each and every skill and then I could make my own brand or run a marketing campaign. But no, You don't need to know it all. You need to pick a niche and become an expert as and when you learn how to do things.

The most important thing I've learned from my mistakes is that you have to keep trying.

I've made so many mistakes in the past that I can't even count them—but the important thing is, I didn't let them stop me from moving forward. If you're not getting results with one strategy, try a new one! If you don't know what your next step should be, ask someone who does.

I'm not going to lie: Sometimes it's really hard to keep going when things aren't working out like they should. But if you want something bad enough, and if you're willing to put in the work and make the sacrifices necessary, then eventually you'll get there.

 

12. Any book recommendations on this field you would like to give readers?

This is marketing by Seth Godin

The Psychology influence of Persuasion by Robert B.

Interviewed By - Shashank Sehgal