%20(2).jpeg "Sahil Khanna")
When I was doing engineering, my friend came and asked if I would be able to make a website. I agreed as I had computer background friends. This was the beginning of my freelancing career. Gradually I started getting more projects related to SEO, app development and digital marketing.
Hello, my name is Sahil Khanna, and I run a firm called Lapaas and a business-related YouTube channel called Intellectual Indies. Prior to being a digital marketer, I began my career as a chemical engineer. Then I started looking at my father’s business after graduation and realised that I have no business knowledge. I opted for MBA. During my post-graduation. I started building my digital marketing team and approaching International clients.
On 31 December 2016, I was lying in my bed, watching IIFA Awards and seeing my friend’s check-ins on Facebook, I wasn’t satisfied and wanted to do something in my life. I made a New Year’s resolution that I will start a Youtube channel, Intellectual Indies the next day. I continuously made videos for 2 months and did not receive many views. I persevered and finally, one of my videos took off after that I made more videos and case studies.
Since that day I have never turned back. I didn’t monetize my channel for the first 5 months. I thought it is such a good way to learn something and share, which would make me understand that topic better. In this channel I will post videos related to business, mainly the content for the videos is for those who will do the business or want to do. I have uploaded digital marketing videos, sales series, MBA series and more. I have completed 1 lakh subscribers in almost 1 year. Last year I started a new series founder unfiltered in which I take interviewed the founders of different companies.
On 31 December 2016, I was lying in my bed, watching IIFA Awards and seeing my friend’s check-ins on Facebook, I wasn’t satisfied and wanted to do something in my life. I made a New Year’s resolution that I will start a Youtube channel, Intellectual Indies the next day. I continuously made videos for 2 months and did not receive many views. I persevered and finally, one of my videos took off after that I made more videos and case studies.
Since that day I have never turned back. I didn’t monetize my channel for the first 5 months. I thought it is such a good way to learn something and share, which would make me understand that topic better. In this channel I will post videos related to business, mainly the content for the videos is for those who will do the business or want to do. I have uploaded digital marketing videos, sales series, MBA series and more. I have completed 1 lakh subscribers in almost 1 year. Last year I started a new series founder unfiltered in which I take interviewed the founders of different companies.
Now Intellectual Indies is ranked one of the top digital marketing channels in India.
2. How did you come up with the idea of Lapas and how did you go about executing it?
When I was doing engineering, my friend came and asked if I would be able to make a website.
I agreed as I had computer background friends. This was the beginning of my freelancing career. Gradually I started getting more projects related to SEO, app development and digital marketing.
During my post-graduation. I started building my digital marketing team and approaching International clients.
3. What are the most important qualities of a successful entrepreneur?
Have a long-term plan that you can't achieve right now. This will give you more
motivation to keep going and dream of the next big thing.
4. What are some of the most important factors for running a successful business?
The first thing to do is to keep your vision clear, and second, before launching your product, identify if your product is solving any people's problems and if yes, how much is your target audience.
● Financial planning:
Once you have identified your target audience, you need to start planning your financial goals. You need to make sure that your target audience is profitable and that you are able to reach them with your product.
● Challenge yourself:
Once you have identified your target audience, it's time to take action. You need to make sure that your product is the best it can be, and that you are able to reach your target audience.
● Take a risk:
When it comes to taking risks, there is no one-size-fits-all answer. You need to decide what is the best risk for you and your product.
● Keep experimenting:
When it comes to experimentation, it' important to be creative. You need to find out what works and what doesn't.
● Keep learning:
It's important to keep learning. You need to keep up with the latest trends and developments in your industry.
5. What opportunities have come after covid times and how did you scale up at that
time?
Start new series- founder unfiltered in which I conduct interviews of founders like Zerodha, ad pushup, Schbang, Milo, Biryani by kilo.
Earlier there was an offline batch, trying to develop an app, so Starting an online digital marketing course after covid.
6. What is the biggest challenge in the startup industry at the moment?
Everyone is running on value, in order to stay in the market you may need to make profits.
7. Would you like to share some skills and learnings that you acquired from your corporate work?
That one should start and learn and improve on the way. I believe nothing is perfect in the beginning,; therefore, one should focus on gradually starting and making things better with customer feedback and reviews.
8. What are your views on the fact that marketing and business are changing so drastically?
Marketing is becoming more personal these days, every business wants to create a recall about their brand name and looking to spread awareness about their product and service. The way marketing and businesses are changing is quickly becoming more complex and efficient. This change is happening because businesses are looking for new ways to reach their target market, and marketing is becoming more sophisticated in order to help businesses do this.
9. How do you earn through Instagram and reels? What are your sources of earnings as a content creator?
Through Sponsorships and YouTube ad sense and affiliate.
Don't compete with others; instead, create your own unique brand and offer your
customers something different. You must remain unique in terms of quality, offers,
packaging, designs, colours, and trends.
11. Any book recommendations in the field of startups, business and marketing?
The subtle art of Not giving a fuck, Rich dad poor Dad, Small Giants, The hard thing about a hard thing, Attitude is everything.
Bio -
Hi I’m Sahil Khanna, Engineer turned Digital Marketer. Helping more than 8,00,000 + entrepreneurs across the globe with my youtube channel, Intellectual Indies that is ranked one of the top digital marketing channels in India.
I started my life as a perfectly imperfect child with many flaws.I am the kind of person who loves learning and was never concerned about the end result. In my free time, I love investing, singing and playing cricket. Money is something that doesn’t fascinate me but the impact and difference that could be created in someone’s life because of me.
2. How did you come up with the idea of Lapas and how did you go about executing it?
When I was doing engineering, my friend came and asked if I would be able to make a website.
I agreed as I had computer background friends. This was the beginning of my freelancing career. Gradually I started getting more projects related to SEO, app development and digital marketing.
My friend informed me about the domain-related industry and advised me to take the small domain and I register the domain name Lapaas.
During my post-graduation. I started building my digital marketing team and approaching International clients.
3. What are the most important qualities of a successful entrepreneur?
Have a long-term plan that you can't achieve right now. This will give you more
motivation to keep going and dream of the next big thing.
4. What are some of the most important factors for running a successful business?
The first thing to do is to keep your vision clear, and second, before launching your product, identify if your product is solving any people's problems and if yes, how much is your target audience.
● Financial planning:
Once you have identified your target audience, you need to start planning your financial goals. You need to make sure that your target audience is profitable and that you are able to reach them with your product.
● Challenge yourself:
Once you have identified your target audience, it's time to take action. You need to make sure that your product is the best it can be, and that you are able to reach your target audience.
● Take a risk:
When it comes to taking risks, there is no one-size-fits-all answer. You need to decide what is the best risk for you and your product.
● Keep experimenting:
When it comes to experimentation, it' important to be creative. You need to find out what works and what doesn't.
● Keep learning:
It's important to keep learning. You need to keep up with the latest trends and developments in your industry.
5. What opportunities have come after covid times and how did you scale up at that
time?
Start new series- founder unfiltered in which I conduct interviews of founders like Zerodha, ad pushup, Schbang, Milo, Biryani by kilo.
Earlier there was an offline batch, trying to develop an app, so Starting an online digital marketing course after covid.
6. What is the biggest challenge in the startup industry at the moment?
Everyone is running on value, in order to stay in the market you may need to make profits.
7. Would you like to share some skills and learnings that you acquired from your corporate work?
That one should start and learn and improve on the way. I believe nothing is perfect in the beginning,; therefore, one should focus on gradually starting and making things better with customer feedback and reviews.
If you see my first few videos, they all were recorded on a mobile phone and consistently putting out content. I have managed to buy a DSLR and record videos in 4k for my viewers. If we will talk about skills, then sales, I also created a sales series in which I will teach all my learnings in that videos.
8. What are your views on the fact that marketing and business are changing so drastically?
Marketing is becoming more personal these days, every business wants to create a recall about their brand name and looking to spread awareness about their product and service. The way marketing and businesses are changing is quickly becoming more complex and efficient. This change is happening because businesses are looking for new ways to reach their target market, and marketing is becoming more sophisticated in order to help businesses do this.
9. How do you earn through Instagram and reels? What are your sources of earnings as a content creator?
Through Sponsorships and YouTube ad sense and affiliate.
10. Since there is a lot of competition even in online businesses, how can a business overcome this problem?
Don't compete with others; instead, create your own unique brand and offer your
customers something different. You must remain unique in terms of quality, offers,
packaging, designs, colours, and trends.
11. Any book recommendations in the field of startups, business and marketing?
The subtle art of Not giving a fuck, Rich dad poor Dad, Small Giants, The hard thing about a hard thing, Attitude is everything.
Hi I’m Sahil Khanna, Engineer turned Digital Marketer. Helping more than 8,00,000 + entrepreneurs across the globe with my youtube channel, Intellectual Indies that is ranked one of the top digital marketing channels in India.
I started my life as a perfectly imperfect child with many flaws.I am the kind of person who loves learning and was never concerned about the end result. In my free time, I love investing, singing and playing cricket. Money is something that doesn’t fascinate me but the impact and difference that could be created in someone’s life because of me.
Interviewed By - Shashank Sehgal
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