During my early days, I had a strong interest in new technology and a natural inclination toward entrepreneurship. While studying at IIT Ropar, I collaborated with Arink Verma (studying at IIT Ropar), who would later become the co-founder of GreedyGame. Together, we initiated a project called Enactus, which aimed to develop sustainable business models outside of our community. However, as we delved deeper into this idea, we realized its limitations in terms of scalability. Around the same time, we noticed the immense popularity of mobile gaming and how users would go to great lengths to avoid disruptive pop-up ads. Some even resorted to disconnecting their internet connections just to continue playing without interruption.
This observation sparked an idea within us - what if we could take a content-driven approach to in-game advertising and prioritize user experience? And thus, GreedyGame was born in October 2013. That same year, we were selected as one of the Top 10 startups for the TLabs accelerator program in New Delhi, marking the beginning of our journey. Recognizing the potential of our offerings, we expanded our services beyond gaming apps to encompass apps of all categories, and later, we even extended our reach to websites as well.
2. Congratulations on GreedyGame's impressive growth rate of 2x and 100 percent! Could you share some insights into the key factors that have contributed to this remarkable growth?
Thank you for the congratulations! We are truly excited about GreedyGame's impressive growth rate of 2x and achieving 100 percent growth in the last few years. Our success can be attributed to several key factors:
- User-Driven Approach: From the very beginning, we recognized the importance of putting users first. By adopting a user-driven approach to mobile advertising, we were able to provide more engaging and non-intrusive experiences for gamers and app users. This approach resonated well with our target audience and helped us gain a competitive edge.
- Diversification of Offerings: While we started with gaming ads and native advertising, we quickly realized the need to diversify our offerings to cater to the evolving demands of the adtech industry. We expanded our product portfolio to include innovative ad formats and solutions, allowing us to serve a wider range of clients and industries.
- Agility and Adaptability: The adtech industry is constantly evolving, with new trends and technologies emerging regularly. We have been proactive in embracing these changes and adapting our strategies accordingly. By staying ahead of the curve, we were able to provide our clients with the latest and most effective advertising solutions.
- Strategic Partnerships: Collaborating with industry leaders such as Google, InMobi, and Pubmatic has been instrumental in our growth. These partnerships have provided us with valuable insights, access to cutting-edge technologies, and a broader reach. By leveraging the expertise and resources of our partners, we have been able to deliver exceptional results to our clients.
- Addressing Publisher Challenges: We recognized that many publishers face challenges in marketing and monetization management. To address this, we focused on developing a platform that simplifies the monetization process and offers publishers valuable guidance. By providing tools and resources to streamline their operations, we have helped publishers maximize their revenue potential and scale their businesses.
Our growth is a result of our unwavering commitment to innovation, user-centric approach, strategic partnerships, and a deep understanding of the challenges faced by publishers. We will continue to strive for excellence and drive further growth in the future.
3. As GreedyGame expands its operations globally, what is the company's plan for hiring Indian talent in new workplaces such as the USA and Singapore? How do you envision leveraging the Indian talent pool in these locations?
As GreedyGame expands globally, the company has specific plans for hiring Indian talent in new workplaces such as the USA and Singapore. These plans are rooted in the recognition of the unique advantages that Indian talent brings to the table.
In the United States, GreedyGame has already established an office in 2021 and has witnessed encouraging traction from there. While the team in the US is currently small, the company is actively expanding its presence and operations. As for Singapore and other Southeast Asian countries, GreedyGame has recruited consultants to drive its growth in these regions.
To leverage the Indian talent pool in new locations, GreedyGame is actively seeking partnerships that can provide a strong local presence. These partnerships allow the company to hire individuals who possess valuable insights into the local markets, enabling GreedyGame to navigate and succeed in those regions effectively.
When it comes to selecting new team members, we prioritize individuals who are motivated to drive positive change and work collaboratively to constantly improve. The startup environment amplifies the impact that individuals can have, and the company is committed to building a team that can drive its growth and overall success.
In summary, GreedyGame recognizes the importance of Indian talent in its expansion plans. The company aims to leverage the unique advantages offered by India's talent pool while also seeking partnerships and hiring individuals who can provide valuable insights into local markets in the USA, Singapore, and other regions.
4. In 2022, GreedyGame achieved an Annual Recurring Revenue (ARR) of 17.5 million. What are your expectations for the company's ARR in the upcoming fiscal year of 2023-24? What strategies or initiatives are in place to drive this growth?
For the upcoming fiscal year of 2023-24, we have high expectations for GreedyGame's growth. While specific revenue projections are not available, our focus will primarily be on expanding the number of publishers and apps we work with. This approach will contribute to the overall growth of the company.
To drive this growth, we have implemented several strategies and initiatives. First and foremost, we will continue to enhance our existing features and products to better support publishers in their monetization and user acquisition efforts. By continuously improving our offerings, we aim to attract more publishers and advertisers to partner with us.
In addition, we are actively pursuing global expansion. Our goal is to establish a strong presence in international markets and build a robust adtech platform that caters to the evolving needs of clients in the ever-changing digital advertising landscape. By tapping into new markets, we believe we can unlock significant growth opportunities.
Furthermore, we understand the importance of providing exceptional customer service. To ensure customer satisfaction, we are committed to maintaining an efficient and effective customer support system. This system will promptly address any concerns or issues faced by our users, allowing us to build strong, long-term relationships with our partners.
Considering these strategies and initiatives, we are confident in our ability to achieve substantial growth in ARR for the upcoming fiscal year. While we do not have specific figures at this time, we are optimistic about the future of GreedyGame and the value we can deliver to our partners.
5. Can you shed some light on GreedyGame's expansion plans for the near future? Are there any specific regions or markets that the company is targeting for expansion, and what are the underlying reasons behind these choices?
GreedyGame is currently in the midst of an expansion phase, with a focus on the United States as the main target market. However, the company also has plans to expand further into other Southeast Asian countries. This decision is based on the positive traction GreedyGame has already experienced in countries such as the US, UK, Singapore, Indonesia, Morocco, Egypt, Thailand, UAE, etc.
As part of the expansion strategy, GreedyGame aims to strengthen its team by recruiting passionate and talented individuals who share the company's vision of innovation and excellence. Creating a culture that fosters creativity, collaboration, and continuous learning is also a priority for GreedyGame.
In addition to team expansion, GreedyGame aims to develop tools for publishers that enhance user experience and allow them to focus on their websites and apps. To achieve this, the company will invest in research and development to create new ad formats, data-driven insights, and targeting techniques. These efforts will help publishers and advertisers gain a better understanding of their audience and create more engaging ads.
Furthermore, GreedyGame plans to leverage emerging technologies like AI and machine learning to deliver personalized and relevant ads to users. By gathering insightful data points, the company aims to create a more targeted and effective advertising experience.
6. Collaboration with big apps and MNCs can be crucial for a company's growth. Could you discuss some of GreedyGame's ongoing or potential collaborations with prominent apps and multinational corporations? What kind of partnerships do you aim to establish?
GreedyGame has established long-term and dedicated collaborations with several prominent demand partners, including Google, InMobi, PubMatic, Magnite, Smartyads, smaato, affle, mCanvas, mobavenue, and more. By partnering with these demand partners, GreedyGame has been able to amplify the inventory yield for publishers by tapping into additional demand sources.
On the client side, GreedyGame has formed partnerships with renowned publishers such as Truecaller, gameloft, NDTV, Appyhigh, doubtnut, ht, Reliance Games, Jagran Group, Vodafone India, and others. These partnerships demonstrate our consistent delivery of expected results and our ability to help publishers generate revenue. By working together, we empower publishers to focus on their content and other vital aspects of their businesses while we assist them in growing their revenue streams.
The core objective of GreedyGame's partnerships is to foster collaborative relationships with publishers, enabling them to thrive and monetize effectively. We strive to support their growth by providing valuable monetization solutions and enabling access to a wide range of demand sources. Through these partnerships, we aim to create a mutually beneficial ecosystem where publishers can maximize their revenue potential while relying on our expertise and technology.
7. The business model of GreedyGame may be of interest to our audience. Could you provide an overview of GreedyGame's business model, how the company generates revenue and any unique aspects that set it apart from competitors in the market?
GreedyGame’s business model is aimed at assisting app and website developers or publishers in monetizing their content and acquiring relevant users, thereby, creating user-friendly apps and websites. The company generates its revenue through a revenue-sharing model, aligning its interests with those of its clients and ensuring a mutually beneficial partnership.
One of the unique aspects that set GreedyGame apart from competitors in the market is its integrated programmatic advertising platform called 'PubScale.' It is the one-stop growth and monetization platform for publishers, covering various crucial aspects of the app and website publishing ecosystem, including monetization, mediation, user acquisition, and data-driven insights. By offering a comprehensive solution, GreedyGame addresses key challenges faced by publishers, such as limited marketing and monetization management expertise, accessing demands from different tiers, and resource limitations.
This Programmatic advertising platform ‘PubScale” offers solutions for ad monetization, ad mediation, and user acquisition. For publishers, it acts as an ad monetization platform, it helps publishers deliver high-quality ads by leveraging premium demands from top global advertisers such as Google, Inmobi, Pubmatic, and others to effectively monetize the publisher’s platform. It employs industry-best practices and techniques to optimize the ad performance effectively through ad meditation and thus boosts ad revenue. For advertisers, it serves as the ultimate mobile app user acquisition platform, enabling them to effectively target and acquire quality users by running goal-based campaigns.
The platform also offers additional analytics and valuable insights to help publishers in making data-driven decisions.
GreedyGame aims at empowering publishers and advertisers of all sizes, including small to medium-sized businesses. The company recognizes the challenges faced by publishers in monetizing their apps and gaining traction, and PubScale serves as a SaaS platform to assist them with marketing, monetization, and data requirements. By offering an automated solution, GreedyGame enables app and website publishers to focus on development while the company takes care of the business growth aspects.
Brief Bio:
I am an entrepreneur based out of Bangalore, India. I am adept at app growth and have the ambition to provide all the necessary tools to app developers to help them grow.
I built GreedyGame, an AdTech platform, with an aim to democratize the app ecosystem and today we are working with 1500+ app and game publishers and 500+ advertisers providing native, in-app, and in-game advertising solutions. We are also a Google-certified partner. In fact, we are closing to a decade of our journey working with thousands of mobile Apps and Games.
Driven by this passion for technology and marketing, I am primarily responsible for defining the company's vision and strategy and building a world-class team to execute that vision. Today, we have become one of the fastest-growing AdTech platforms, serving top brands and app developers globally.
You can know more about us at greedygame
Interviewed By - Aarya Gode
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