When it comes to my background and career, it all started when I was working hotel management and I always wanted to do something with food. I used to monitor a lot of food pages to observe how they blog, connect with their followers, and post images. I used to take photos and upload them to my Instagram personal profile. But, while completing my post-graduate studies from 2017 to 2019, I eventually launched this page on February 1, 2018. And I used to post it infrequently, such as twice a week, once a week, or three times a week.
But, undoubtedly, time passed, and one of my posts got viral in 2019,When it received ten likes. At the time, it was a static post with no videos or reading. The static post was the major thing we had. After that, we'd get the swipe-up link. So when I started collecting likes on that post, my second post started working as well. Then I realized, yes, this is something fantastic, and I should do it more professionally and on a regular basis. So I haven't missed a single day since then. I attempt to post twice a day, but if it is not possible, I post once a day.
The journey has been great. It has been a roller coaster ride, and some days have been low where I didn't get any engagement. Some days were pretty high; there are posts where I have gotten around millions. I get collaborations that boost me and motivate me to make more content. I love doing what I do, like travelling, eating great food, trying out new places, exploring the food, and telling people about it. And when somebody reaches out to me and says that they went to the place that I recommended, it gives me a really, really great feeling. So that's my story let's see where it takes me in the future.
2. When did you first decide that you wanted to create content and how did you start?
I mentioned earlier, in February 2018, when I was doing my post-graduation MBA. So it was just a random thought. I just talked about this with my friend, that I want to do this, and they were like, Why not start this? You are already from a background that involves food, and I think you will do great. So it was just a random thought. Taking a few suggestions from my friends, I just made a page on Instagram and started it, and it has been more than five years since I have been present on the platform.
3. Is vlogging and YouTube content creation a financially sustainable career?
Yes, blogging and YouTube are financially sustainable careers. If you talk about 2023, because of the digital space, more people are doing it, and brands are reaching out to potential customers because of the influencer. So if you saw the trend earlier, celebrities used to do so many brand deals, but now they cost more, so people, the brand, or agencies reach out to microinfluencers or influencers who charge less and have a genuine following, so the brand can reach out to more people. So, in a way, the blogger owns the brand, and the brand gets some awareness and reach, but it has yet to become a financially stable career over time. You cannot expect that I started getting results by day 10, at least.
Earlier it was more difficult, but now the game has changed because of real life and everything, and now there are some generics. Profiles, or you can say genres like fashion, beauty, food, and travel But nowadays, people are creating content in and around that profession. If someone is a teacher, they are showcasing different tools or easy tricks to do math or, like, spell the words correctly. If someone is a painter or musician, everybody is portraying their art in a form that people can consume, and I do believe that in the current scenario, content consumption is lower but content creation is way higher. So yes, it can be made into a financially sustainable career, but it takes time. But you should always keep a backup. You should be confident that it can be converted into a career. BUT To get to that point, you need a backup plan where you can earn money until you can make a stable career out of it.
4. How and where do you find inspiration to churn out content?
If you look closely, content is everywhere. If you are going on a train, going out with friends, hanging out in a park, or even in a restaurant, content is everywhere. You just need some observation skills. So if I talk about food and travel and there are generic videos showing the scenery or the food, what I do is follow the creators who are in different genres, like comedy, music, or art, and the meme pages. And I try to inculcate those thoughts into my food and make it a comedy-food kind of video. That's the kind of motivation I look for.
And from their content, what can be added to my food content so it can be presented in a unique way that, yes, people should feel like I'm not getting away from my content, which is related to food, but I'm also following the trends? So from there, I join the content, and it takes motivation from different accounts because it's not like if somebody has fewer followers, you cannot learn from them. You can take inspiration or ideas from anywhere, and based on your skills and creativity level, you can churn out some more motivation from there. And you can inculcate it into your genre, and you can create a good piece of content from it.
5. What does your typical day look like?
If I have to talk about my typical day, it's not very amazing. It's just a routine kind of a thing. I work a night shift, so it's 5:30 PM to 2:30 AM, so that's my work. After that, I try to be prepared for the next day. So I edit my videos, which I have to upload on the instagram. Sometimes I schedule it or sometimes I wake up early and edit it if I'm not in good shape and if I have a full-time job as well and have to manage my content along with it. So what I do is, if I have to go for a shoot, I wake up early. I sacrifice my sleep, I go there, I shoot my content, then I come home and log in if there is a weekend.
So I try to use weekends. If there's a long weekend and I try to go on a trip and create some troublesome content, or if there is a normal weekend like Saturday or Sunday, I get in touch with the PRS and the brands and try to schedule in advance so that I can utilize my weekend because I have my professional work and also this content creation thing. So my normal day-to-day looks like a routine job kind of thing—nothing extraordinary. I try to give time to both my job and my content creation. I try to engage every once in a while. I go live, I chat with my people, and I try to reply to their comments.
6. What piece of advice would you like to give to future and aspiring creators?
The only piece of advice I would like to give to new content creators is to be consistent and be patient. Good things take time. It's not like you will wake up one day and have 100K followers or 10K followers. You just need to be consistent. If you are on the platform to create content, you just need to keep doing it. You should not be like that. He has this many followers. Why am I not getting followers? You don't know their journey. You have to be present in your journey, and the only thing you can do is be consistent. If you are not creating daily, create in advance and post daily.
You have to wake up and motivate yourself that you want to do it, whatever the situation is or whatever the environment is in and around you. So you have to motivate yourself. So that will be the one piece of advice, and with time, I can assure everyone that you will start getting branded deals and you will monetize your content because it takes a hardship of around 8 to 9 months. If you're consistent on any of the platforms, including YouTube, Instagram, and especially Facebook, your content will get monetized, and you will start earning from ad revenues as well. So that would be my piece of advice. I think people can use it to create a journey, and they can make the best use of it.
Brief Bio:
Food |Travel|
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