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| It requires a careful balance of content creation, audience engagement, and brand partnerships to maintain financial sustainability in the long term. |
1. Tell us about your background and journey.
I come from a close-knit nuclear family, which has always been my pillar of strength. With two wonderful children and a loving husband who supports me in every endeavor, I've been fortunate to have a strong support system. My journey on Instagram has been nothing short of a thrilling roller coaster ride.
When I first started, I was met with a fair share of judgment and skepticism, particularly for the comic reels that I created. But as time went on, I earned the acceptance and appreciation of my audience. This journey has taught me resilience, the importance of staying true to myself, and the power of connecting with people on a personal level through digital media.
2. What led you to start your page on Instagram and what it is about?
My journey on Instagram began during one of the most challenging periods of my life—the COVID-19 pandemic. I was dealing with the profound loss of my father, and Instagram quickly became more than just a social platform; it became a therapeutic outlet. It allowed me to artfully express my emotions, turning my page into a sanctuary where solace and hope flourished.
Initially, I started by sharing random snippets of my life—cooking videos, home decor tips, and creative restyling of my clothes. Over time, my page evolved into a vibrant canvas that now features a wide range of content, including saree styling, travel adventures, and, of course, the comic reels that have become a signature part of my brand.
3. What is your idea of success or your mantra in life?
Success is a deeply personal concept, and its meaning varies for everyone. I believe there is no one-size-fits-all formula or prescribed mantra for success. For me, success is about finding peace in what I do, and it’s about the satisfaction that comes from knowing that I’ve stayed true to my values and passions.
There are no shortcuts to achieving this kind of fulfillment. It requires patience, perseverance, and an unwavering commitment to one’s own path, even when it seems difficult. Ultimately, success should bring you a sense of peace and contentment, not just material wealth or social recognition.
4. How can someone become a successful social media influencer?
While I might not consider myself the definitive authority on becoming a successful influencer, I have always believed in the power of authenticity. Authenticity, in my view, is the key to unlocking the doors of opportunity. It allows you to shine brightly as your genuine self, free from the shadows of pretence or the pressure to conform to popular trends.
In the world of social media, where trends come and go, and the digital landscape is constantly shifting, being authentic helps you create a lasting connection with your audience. It fosters trust and loyalty, which are invaluable assets in building a successful and sustainable presence as an influencer. At least, this has always worked for me, and I believe it can work for others as well.
5. Is it financially sustainable to be an influencer today?
Financial stability as an influencer is a delicate dance, and it varies greatly from person to person. The sustainability of this career path largely depends on how brands perceive your page and the value they see in partnering with you. Some influencers are able to make a good living, enjoying lucrative collaborations and steady income streams.
However, many others struggle to achieve financial stability, even if they have a creative and engaging account. It’s not always easy, and the financial rewards can be inconsistent. It requires a careful balance of content creation, audience engagement, and brand partnerships to maintain financial sustainability in the long term.
Bio
"A devoted bibliophile with an insatiable love for books, I find endless joy in the written word. My days are often accompanied by the comforting aroma of freshly brewed coffee, fueling both my passion for reading and my creative pursuits. Music, with its captivating melodies and rhythms, serves as the soundtrack to my life, guiding me through each moment with harmony and grace. Together, books, coffee, and music form the trifecta that inspires and energizes my journey."
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