Bharti Singh - Be Real, Be Yourself: The Magic Begins When You Stay True to Who You Are (Digital Creator, 151k Followers)

"When you’re true to yourself, your audience will notice you, feel you, and most importantly trust you and that’s where the magic begins."

1.  Can you share your journey into becoming a digital creator? What inspired you to focus on beauty and fashion?

Becoming a creator wasn’t planned—it just happened. I started working in a newspaper company, faced challenges, and ended up working at a production house. There, I moved from behind the screens to on camera, which built my confidence and led me to start my Instagram. Fashion has always been my passion since childhood, I love stylish outfits and admired how movies portray them.

2.  How do you stay updated with the latest beauty and fashion trends to create relevant content?

I keep an eye on foreign creators, as their fast fashion trends are months ahead of what we see in India. For beauty, I follow creators like NikkieTutorials and James charles to stay updated on looks ex. Cherry cola lips or chocolate makeup etc. Platforms like Instagram, Pinterest and extensive online research also helps me stay ahead and create fresh and trending content.

3.  Can you share a memorable collaboration with a brand, and what made it special for you?

One of my most memorable collaborations was with a renowned hair color brand. I’ve always loved coloring my hair, so when I got this opportunity, I finalized the deal immediately. It felt like a dream come true!

Another special collaboration was with a jewelry brand. My videos from that campaign are still showcased on their website which makes me feel good. Also its extra special because my friends, family, and even fans often recognize me and excitedly point it out saying look Bharti Di, See my Bharti Beta, Is that Bharti?—it gives me butterflies every single time!

4.  What challenges have you faced as a digital creator, and how have you overcome them?

I often overthink at times whether my content is making any difference. Questions like “Am I helping anyone?” or “Does it even matter?” creeps in. But reading comments like “Bharti Di, please help with this in your next video,” or seeing people recreate my hairstyles and share their photos with me reminds me that my work is impactful and recognizable. Knowing that even 60% of my audience finds value in my content keeps me motivated and helps me overcome any challenges.

5.  How do you engage with your audience and build a community around your content?

Engaging with my audience starts with understanding their needs—why they follow me and what they expect. My bio, "Bharti Singh aka Your Budget Bestie," perfectly sums up my mission: To bring stylish and practical beauty and fashion solutions without tearing the pockets. This idea came from my own hard work. When I started, I couldn’t afford high-end products to create styles, and that hit me—there must be so many girls and women out there feeling the same as I do. So, I decided to become their go-to person for budget-friendly tips and hacks.

I keep the connection alive by interacting through comments, DMs, and polls. The best part? Seeing them recreate my tips and sharing their results with me. It’s heartwarming to know I’m helping someone feel confident without overspending. It’s not just content—it’s a community that I want to build on trust, relatability, and share love for accessible beauty and fashion.

6.  What advice would you give to aspiring digital creators who want to specialize in beauty and fashion?

Be real, Be yourself. Be unapologetically real, because that’s what draws people in and keeps them connected to you. Trends will come and go, but your genuine personality is what makes your content stand out. When you’re true to yourself, your audience will notice you, feel you, and most importantly trust you and that’s where the magic begins.

Instagram

BIO:

Bharti Singh, popularly known as "Your Budget Bestie," is a digital creator passionate about beauty and fashion. From her humble beginnings in media production to becoming a recognized face in the influencer space, Bharti focuses on delivering stylish yet budget-friendly beauty and fashion tips. Her relatable personality and dedication to empowering her audience have helped her build a strong and engaged community online.

Interviewed By Shivani