"People see the glamour, but they don’t realize the effort behind the scenes—planning, editing, and staying consistent is what truly makes an influencer’s journey successful."
1. What inspired your transition from IT to influencing?
My passion for storytelling, travel, and lifestyle experiences motivated me to explore content creation. While IT provided a structured and analytical approach to problem-solving, influencing gave me the creative freedom to express myself. I found joy in sharing my unique perspective with a wider audience, and over time, it became more than just a hobby—it turned into a fulfilling career.
2. What’s the most overlooked aspect of being a lifestyle and travel influencer?
Many people only see the glamorous side—exotic locations, luxurious stays, and picture-perfect moments. However, what often goes unnoticed is the immense effort behind the scenes. From meticulous planning and constant content creation to video editing, engaging with the audience, and maintaining consistency, it requires dedication and discipline. The work doesn’t stop after capturing a beautiful moment—it’s about weaving a compelling story around it.
3. What key factors do you consider when reviewing a resort?
A good resort experience goes beyond just aesthetics. I evaluate several key aspects, including hospitality, cleanliness, amenities, food quality, and the overall ambiance. Location convenience plays a significant role as well—whether it offers easy access to attractions or provides a serene escape from the city. Most importantly, I focus on the guest experience—how welcoming and seamless the stay feels from check-in to check-out.
4. How do you maintain authenticity while collaborating with brands?
For me, authenticity is non-negotiable. I only collaborate with brands that align with my personal values and experiences. Before endorsing any product or service, I ensure I’ve tested it myself so that my recommendations remain honest and reliable. Transparency is key—I openly share both pros and cons to give my audience an informed perspective rather than just a promotional pitch.
5. Can you share a travel experience where things didn’t go as planned?
Fortunately, I haven’t encountered any major travel mishaps, but unexpected situations are inevitable. There have been instances where last-minute itinerary changes, flight delays, or sudden weather shifts disrupted my plans. These moments have taught me the importance of adaptability—sometimes, the best experiences come from embracing the unexpected and making the most of the situation rather than stressing over what didn’t go as planned.
6. What strategies help you navigate social media’s ever-changing algorithms?
Social media platforms evolve constantly, so staying relevant requires continuous learning and adaptability. I focus on staying updated with trends, maintaining a consistent posting schedule, and engaging actively with my audience through comments, DMs, and interactive content. Experimenting with different content formats—like reels, carousels, and long-form storytelling—also helps in maintaining engagement and reaching a wider audience despite algorithm changes.
7. If you could swap lives with any travel influencer for a day, who would it be?
If given the chance, I would love to swap lives with Anunay Sood for a day. His ability to capture breathtaking landscapes and craft immersive travel stories is truly inspiring. Experiencing travel through his lens—seeing how he approaches storytelling, frames shots, and brings destinations to life—would be an incredible learning experience and an unforgettable adventure.
Bio:
Shweta Verma is a Business Technology Consultant with over eight years of experience in leveraging technology to deliver optimal solutions that drive organizational success. Specializing in leading solution delivery projects for pharmaceutical clients across the US, [Name] ensures innovative and effective outcomes that align with business objectives and industry standards.
Interviewed by: Shantanu Singh
Edited by: Shantanu Singh
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